e-Direct Marketing Solutions (KE 2006 offen)

01.01.2004 - 31.12.2006
Assigned research project
Development of a statistical association model and the detailed technical description thereof. Main task is to identify groups consumers which are interested in a certain product, or a product, which is of interest for a gven group of consumers.

People

Project leader

Project personnel

Institute

Contract/collaboration

  • Sozialdemokratische Partei Österreichs
  • Upper Network GmbH

Keywords

GermanEnglish
Marktsegmentierungmarket segmentation
Assoziationsmodellassociation model

Publications