Optimal Marketing Mix in New-Product Diffusion with Positive and Negative Word-of-Mouth

01.04.2003 - 31.03.2005
Research funding project
Will be inserted later.

People

Project leader

Project personnel

Institute

Grant funds

  • Ă–sterreichische Nationalbank, Jubiläumsfonds (National) Jubilee Fund of the Austrian National Bank

Keywords

GermanEnglish
Optimaler Marketing-MixOptimal marketing mix
Diffusion neuer Produkte bzw. Dienstleistungendiffusion of new products or services
Negative Mundpropagandanegative word-of-mouth
Optimale Kontrollmodelleoptimal control models

Publications