Architecture is social practice embodied in words and images. To realize a project, the architect will have to convince a great number of people about the virtues of a particular design. Unfortunately, in the course of their education, architects seldom acquire the skills to effectively communicate the core aspects of their projects to a broader public. Furthermore, in a recent revival of participatory planning practices and a conception of the practice affine to the user, exchange between cultures – that of the architect and the layman – is at issue.
Now communication is more important than ever. Although buildings are usually bound to a place, architects must assume positions in a global discourse and here representations of their ideas play an indispensable role. Many of today’s star architects have claimed their status entirely through their presence in the Internet before any of their radical designs have been realized.
This module examines different strategies of positioning architecture in the public eye. It extends its interest to the possibilities of communication, among architects, architects and other cultures and so forth. Issues discussed include journalism, exhibitions, manifestos, PR strategies, scholarly research, interpretive methods, and the social reception of architecture. In addition to three lecture courses, the module consists of a creative component in which the students will have to produce an academic paper, a piece of journalistic writing, or an exhibition concept that extends the discussions in one of the lecture areas. The module is useful for anyone who wants to become an independent writer on architecture, a researcher, a journalist, a mediator, or a PR specialist in an office.
Time Schedule Wednesday, seminar room a-theory
10.10. Introduction 10.00 -12.00
17.10. BB, BD, SJ, TZ, SH
24.10. BB, BD, SJ, TZ, SH
31.10. BD, SJ, TZ, SH
7.11. BB, BD, SJ, TZ, SH
14.11. BB, BD, SJ, TZ, SH
21.11. Lecture/ workshop day VO Vorsichtige Annäherung
28.11. BB, BD, SJ, TZ, SH
5.12. Lecture/ workshop day VO Vorsichtige Annäherung
12.12. BB, BD, SJ, TZ, SH
19.12. BB, BD, SJ, TZ, SH
9.1. Final Exam Day BB, BD, SJ, TZ, SH
23.1. Deadline Projects
23.1.-31.1. Practice Vienna High Schools SH
Kernfächer/ required courses:
BB Bewegte Bilder 9:00-10:30 (D. Kuhlmann)
BD Bestimmende Diskurse 10:30-11:30 (K. Jormakka)
SJ Schicke Journale 11.30-13:00 (O. Schürer)
SH Sprechen Hilft 15:30-17.00 (M. Mitterregger, K. Tielsch)
VO Vorsichtige Annäherung Block (alle)
Ergänzungsfächer/ supporting courses:
TZ Technik und Zivilisation 14:00-15:30 (O. Schürer)
TF Theorie des Films 13:00-16:00 (A. Silva, K. Jormakka)
(every Monday, seminar room a-theory, starting Oct. 15)
If you register here for the complete module, you will be automatically registered for each course of this module. Students who wish to participate only in a single course may register for this course individually.
First meeting: Wednesday, October 10, 2012 at 10.00 am/ where: seminar room Architecture Theory
Wiedner Hauptsr.7/ 1st Floor
