(Book sculpture by Brian Dettmer, briandettmer.com)
Flashy Journals is focusing on the media meant to mediate and critique architecture that communicate primarily by means of word and text. Discussed are the various methods and formats of communication and the mutual influence of scientific and popular discourse. Approaches to the topics will be given by lectures of media experts, theories of Semiotics, analysis of discourse and interaction.
Successful architects typically build their fame not only in doing good buildings, but also by propagating their ideas, creating an image veneering their building practice. The image created is a powerful force in marketing projects and legitimizing political decisions. The world of architecture and popular debates in Austria are full of such popular images or ¿mythologies¿, to use the word of Roland Barthes ¿ images of ¿home¿, ¿penthouse apartment¿, ¿Coop Himmelb(l)au¿, ¿tower¿, ¿gateway¿ or ¿smart city¿. These images are manufactured and reproduced through numerous practices: socialization at home and at school, advertising, TV and film, fashion and music industries, journalism. Often the images are kaleidoscopic hybrids, resulting from the intersections and overlays of divergent strands of the collective imagination that are to be arranged in a nimble way.
Examples for media and formats discussed are magazines, newspaper, journals, reports, press text, web representations of all kinds like blogs, wikis, social media, podcasts, videocasts. for methods are presentation, lecture, stand-up speech, Elevator pitch, Pecha kucha and press conferences.
Ahlava, Antti (2002): "Consumer Society as Mythology and its Alternatives". In: Ahlava, Antti (Hrsg.): Architecture in Consumer Society. Helsinki: University of Art and Design Helsinki.
Barthes, Roland (1998): Mythen des Alltags. Frankfurt/Main: Suhrkamp.
Barthes, Roland (1991): Mythologies. New York: The Noonday Press.
Becker, Howard S. (1982): Art Worlds. Berkeley: University of California Press.
Bresciani, Elisabetta (2003): Modern. Wien: Architekturzentrum Wien.
Conrads, Ulrich/Führ, Eduard/Gänsehirt, Christian (Hrsg.): Zur Sprache bringen. Kritik der Architekturkritik. Münster u.a. 2003 (Reihe: Theoretische Untersuchungen zur Architektur 3).
Conrads, Ulrich (2007): Zeit des Labyrinths: beobachten nachdenken feststellen 1956-2006. Basel/Schweiz, Gütersloh/Deutschland: Birkhäuser.
Fowler, Roger; Hodge, Bob; Kress, Gunther; Trew, Tony (1979): Language and Control. London, Boston, Henley: Routledge & Kegan Paul.
Gerwin, Jan Michael (2009): Was sind Podcasts? Merkmale, Inhalte und Funktionen des neuen Mediums - eine systematisierende Inhaltsanalyse. Bachelorarbeit. Technische Universität Ilmenau.
Glanz, Sylvia (2011): Unterrichtsbegleitende Schüler(innen)blogs als Initiationsinstrument für Zusammenarbeit. Masterarbeit. Fachhochschule Eisenstadt.
Hodge, Robert; Kress, Gunther (1988): Social Semiotics. New York: Cornell University Press.
Kammer für Arbeiter und Angestellte für (Hrsg.) (2012): Geistiges Eigentum und Verbraucherschutz. Wien: Kammer für Arbeiter und Angestellte für Wien.
Kraft, Stefan (2012): Wer besitzt das Internet? Die Freiheit im Netz und das Urheberrecht. Eine Streitschrift. Wien: Promedia.
Pontin, Jason (2012). "How Authors Write: The technologies of composition, not new media, inspire innovation in literary styles and forms." In:MIT Technology Review.
Propp, Vladimir (1982): Morphologie des Märchens. Frankfurt/Main: Suhrkamp.
Propp, Vladimir (1968): Morphology of the Folktale. Austin: University of Texas Press.
Raman, Pattabi G.; Coyne, Richard (2000): The Production of Architectural Criticism. Edinbourgh/UK: Department of Architecture, University of Edinbourgh.
Sauer, Moritz (2010): "Suchmaschinenoptimierung". In: Sauer, Moritz: Blogs, Video & Online-Journalismus. Köln: O'Reilly Verlag.
Silverman, David; Torode, Brian (1980): The Material World. Some Theories of Language and its Limits. London, Boston, Henley: Routledge & Kegan Paul.
Stevens, Garry (1998): The Favored Circle. The Social Foundations of Architectural Distinction. Cambridge/Massachusetts & London/England: MIT Press.
Links:
Copyrights:
http://www.youtube.com/watch?v=2RsMOMv2ybw
Web 2.0:
http://internet-fuer-architekten.de
http://www.an-architecture.com/
http://webthreads.de/2006/04/was-ist-web-20/
