IMPORTANT: This lecture is only for students assigned to the supplementary curriculum "Extended Study on Innovation" offered by the Innovation Incubation Center (i²c)! For further information, please visit http://i2c.tuwien.ac.at/home/are-you-a-student/how-to-apply/
***ECTS Breakdown***
6 ECTS = 150 hours
40 Lectures (Workshops, Mentoring- and Input-Sessions, Milestone-Presentations)
40 Prepare for Milestone-Presentations
70 Work on individual project (different topics)
***Content decription***
1. Innovation Project 1+2 - General Content:
The "Innovation Project" of the Extended Study on innovation will focus on implementing the lessons learned within the other lectures. Students of the curriculum will work on a concrete innovation project in order to consolidate and strengthen the innovation knowledge in a real innovation case. The lecture starts in winter semester with "Innovation Project 1" and concludes in summer semester with "Innovation Project 2".
1.1. The following topics will be covered over 2 semesters:
- Design Thinking
- Competition & Market Analysis
- Branding
- Lean Canvas
- Pitching Training
- Business Prototyping
- No-Code
- Storytelling for Business
- 1:1 Input/feedback session with experts
- Milestone Presentations
- Demo Day (Final presentation)
All the concepts are evaluated by a jury during various presentations focusing either on the whole content learned over the semester and / or on a specific skill. The main presentations are: Milestone Presentation, Extended Pitch Deck Presentation, 3-min pitch and the final presentation at the Demo Day.
1.2. Format of Course:
The course consists of input- and mentoring-sessions as well as milestone-presentations:
- In the input- and mentoring-sessions on specific topics, experienced mentors support the students in implementing the theory learned in their individual projects.
- In the milestone-presentations, students will present the current status or specified aspects of their project to the others and some mentors, who will offer feedback and help them to improve and adapt with asking critical questions.
The Extended Study on Innovation will conclude with the Demo Day, where the students pitch their innovation projects to a jury of innovation scouts and potential investors. The best projects will be awarded with special prizes (e.g. the acceptation into the TUW i2nkubator program or a place in the co-working space - Founder Space).
2. Innovation Project 2 – Content Overview:
- No-Code
- Storytelling for Business
- 1:1 Input/feedback session with experts
- Milestone Presentations
- Demo Day (final pitch)
2.1. Introduction to No-Code (lecturer: Michael Ionita)
“No-Code means Business” - how you can profit from it!
- Why No-Code is the future for 99,7% of people?
- How did we get here?
- Success stories (FinTech, Medical, Social, etc.)
- What can you do with No-Code? (Tools, Use-cases)
- Is No-Code agile?
- What’s next? How will it all evolve?
The session will end with a special Group Q&A, where each team can ask their specific questions. Everyone listens and helps out, including the lecturer. This part of the workshops is meant to give students maximum value for their project, and hard facts than apply to them.
2.2. 1:1 Feedback session with expert in Business Design (lecturer: Blai Carandell)
In this workshop students will s present their projects and will receive individual feedback and inputs from a business prototyping perspective, to improve them further.
2.3. Storytelling for Business (lecturer: Daria Shornikova)
Session 1 – Storyteller basics kit
The best ideas and the best products reach our hearts and homes thanks to great stories. However, we still see storytelling, one of the oldest human tools for communication, as a superpower that is difficult to master and apply to specific situations and contexts.
This session is to help entrepreneurs discover storytelling talent in themselves. Participants are introduced to the basic principles of creating a compelling story and learn techniques for capturing the audience's attention. They also have the opportunity to put the new knowledge into practice.
- Storytelling, Human Nature and the Brain
- What is a Story?
- Tell your 1st story (Memorable self / project presentation)
- Most common Storytelling techniques
- Story Structures & Models
- Tell your 2nd story (Your client’s Hero’s Journey)
- 10 steps to get
Session 2 – Brand storytelling, influence and growth
Telling stories is a great strategic tool for business. Brand narrative allows companies to impact the thinking of their customers, build lasting connection and action. On the other hand, storytelling is essential to aline, inspire and lead a team. This session offers a clear step-by-step guide to design powerful brand stories, engage deeply with your audience, and gain influence by applying storytelling to professional contexts. Participants will develop their brand story into a pitch script and a deck structure.
- Influence through Storytelling
- Tell your 3rd story (Convince an investor or a client on an offer)
- Brand storytelling & Cases
- StoryHunting & StoryActivation
- Work in groups to develop the start-up’s story (pitch script & deck structure)
- Wrap up tips and inspirations
2.4. Pitch training session (lecturer: Daniel Cronin)
What makes a pitch a ‘perfect’ pitch? Get to know the success factors of a great pitch. Get insights about how to implement a captive story in your pitch. Learn the techniques from the ‘Pitch-Professor’ himself.
Present your pitch
- Present your pitch
- Get individual feedback
2.5. Milestone-presentation: Extended pitch deck (various lecturers):
The project teams will present their Extended Pitch Desks for their projects including all relevant topics (problem, solution, validation, market, competition, business model, finances, go-to-market-strategy, team etc.). A jury of various mentors will offer feedback and challenge the teams with questions
2.6. Milestone-presentation: 3-min-pitch (various lectureres):
The project teams will present their 3-min-pitch, which they will also present at the Demo Day. A jury of various mentors will offer feedback and challenge the teams with questions.
2.7 Demo Day, final presentation
The Extended Studies on Innovation concludes with the Demo Day, where the students pitch their innovation projects to a high-profile jury and potential investors.
***Lecturers and Mentors***
Michael Ionita is an entrepreneur with a tech/developer background, with more than 15 years of experience in building and leading successful software teams. He is an expert in No-Code and blockchain development.
Blai Carandell Saladich is partner at NOBA, an innovation agency that supports corporates and entrepreneurs in launching new products, services and business models through business prototyping. The company is responsible for launching and managing in a wide array of industries and countries, with clients such as Nestlé, Danone, Boehringer Ingelheim, Suez and Generali. He was previously CEO at Ôasys, and IOT startup invested by Suez. Additionally, he has taught at business schools such as ESADE and EADA
Daria Shornikova is a storyteller, content creator, curator and creative project manager. For the past two years, she has led and managed Mind The Gap Stories, a content agency that designs and implements storytelling strategies and creates A/V to enable change in corporate cultures. With a multidisciplinary team of creatives, editors and designers, she helped companies such as Repsol, La Caixa, Seat, Hesperia or Banco del Pacífico and their teams to navigate the new realities, from basic conceptual design to complete transmedia plans.
Daniel Cronin is a passionate marketer and public speaker. He studied at the Vienna University of Economics and Business where he qualified with a Masters in Economics & Social Science. He wrote his thesis on Mobile Marketing and in 2011 became a founding member of the full-service app-agency "all about apps", where he was Head of Marketing. Daniel is Co-Founder and Member of the Board of AustrianStartups and lectures Mobile Business and Marketing at the University of Applied Sciences in Hagenberg. He presented the show "2Minuten, 2Millionen" die PULS4 Startup-Show on national TV. Daniel has also hosted many events and panels including Startup Week 2011, Pioneers Festival 2012 & 2013 as well as the World Business Dialogue and the EBAN Annual Congress, both in 2013.
Alexandra Negoescu holds a degree in computer science and E-Business. Her deep understanding of new technologies can assess both the technical and business value of new opportunities. Over the past years working at the TU Wien Innovation Incubation Center, she has been focusing extensively on helping TU Wien scientists assess the business potential of their research projects and, through the TUW i²ncubator incubation program, bring their research from the lab to society.
Prof. Dr. Michael Heiss is Principal Consultant for Digital Enterprise at Siemens. He studied Electrical Engineering at TU Wien, made a post-doc at MIT in Boston, started his industry career at Bosch and is since 1996 with Siemens in various leading positions for Knowledge, Innovation and Technology Management always with a focus on Open Innovation and Knowledge Networking. He is also Vice Chair of IEEE Austria and Chair of the IEEE Technology Management Council, Chapter Central Europe.
Thomas Schranz is software developer, serial entrepreneur, and Angel Investor. He organizes Software Engineering Retreats and Hackathons related to emerging technology from data science, functional programming, machine learning, blockchain, and augmented reality. Due to his experience as a serial entrepreneur and angel investor he has a lot of experience in how to build protoypes.
Georg Kuttner has been supporting and shaping national and regional start-up ecosystems for years and has a high understanding for the needs of entrepreneurs away from typical startups hotspots. He regularly shares his experiences and expertise in the startup and tech world with founders across the globe and accompanies them on their way to sustainable success. Besides that, he is also a professional event moderator, public speaker, event facilitator, innovation coach & pitch trainer with numerous engagements at home and abroad and clients from both the corporate and the startup world.
Voraussetzung für die Anmeldung ist eine Fortmeldung zu einem der folgenden Studien:
