330.255 E&I Garage - Business Model Development
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2020S, VU, 3.0h, 5.0EC, to be held in blocked form


  • Semester hours: 3.0
  • Credits: 5.0
  • Type: VU Lecture and Exercise

Learning outcomes

After successful completion of the course, students are able to...

  • Identify market potential
  • select business ideas that solve a customer need
  • develop a business plan based on a business idea
  • perform validation studies to test hypotheses
  • work on prototyping and developing a minimum viable product
  • pitch their ideas to investors

Subject of course

In this highly interactive course students learn what it takes to start a successful business in a "real life" scenario.

After completing the course, students will know how to:

from a content perspective:

  •  ..search, recognize & assess business opportunities
  •  ..enrich business ideas by applying appropriate tools & techniques
  •  ..discover customers & their needs
  •  ..evaluate the ecosystem around business ideas
  •  ..create profitable & sustainable business models
  •  ..apply creativity techniques in an appropriate way
  •  ..deal with high-tech

from a project management perspective:

  • ..structure a fuzzy project & to tackle uncertainty
  • ..break down complex tasks into manageable modules
  • ..deal with several stakeholders at once
  • ..manage different ways to target & to arrive at a decision
  • ..nail down the relevant project outcomes in a business proposal

 from a team management perspective:

  • ..learn how to effectively handle interdisciplinarity
  • ..work in teams efficiently by incorporating the strenghts of each team member into the process
  • ..cope with different work styles, opinions & perspectives

from a communication perspective:

  •  ..engage in vivid discussions & interactive group sessions
  •  ..present project outcomes in different environments & for different target groups (e.g. expert jury, team members, etc.)

Teaching methods

  • Kick-off lectures
  • Workshops on various topics: finance, pitching, investing, prototyping
  • Pitching and feedback
  • Development of a written business plan
  • Coaching sessions

Mode of examination


Additional information

Note that this is effort necessary for this course certainly meets the awarded 5 ECTS. 

A teamup calender with all dates and deadlines is provided for course participants.



Course dates

Thu09:00 - 17:0005.03.2020 Room D5.0.002 WU WienKick-off
Fri09:00 - 15:0006.03.2020 Room D5.1.001 WU WienKick-off
Thu16:00 - 18:3019.03.2020 Room D5.0.002 WU WienE & I Garage
Thu16:00 - 18:0026.03.2020 Room D5.0.002 WU WienE&I Garage
Thu16:00 - 18:0002.04.2020 to be announced at WU WienE&I Garage
Thu16:00 - 18:0016.04.2020 Room D5.1.001 WU WienE&I Garage
Fri10:00 - 12:0024.04.2020 BOKU Wien - Seminarraum DLWT Muthgasse 18 (Heiligenstadt)E&I Garage
Thu16:00 - 18:0030.04.2020 to be announced at WU WienE&I Garage
Wed16:00 - 18:0013.05.2020 Room D5.0.002 WU WienE&I Garage
Tue16:00 - 18:0019.05.2020 to be announced at WU WienE&I Garage
Tue17:30 - 20:0016.06.2020 LC.0.100 WU WienE&I Garage
Course is held blocked

Examination modalities

  • Motivation letter
  • In-class attendance
  • Teamwork and collaboration
  • Pitches and presentations

Course registration

Begin End Deregistration end
12.02.2020 12:00 29.02.2020 23:59 29.02.2020 23:59

Registration modalities

In order to be admitted in this course, you need to (1) register to the course and (2) send a motivation letter in which you state:

  • what is your reason for wanting to take the course
  • what prior knowledge you have about business development models, idea generation techniques and other relevant knowledge (please include if you have done workshops, summer schools or similar on the subject)
  • what prior practical experience you have had in the field of entrepreneurship and innovation (please list if you were a founder/co-founder of  other companies or you have worked in the start-up scene)

Please send your motivation letter by March 1st, 2020 via email to michael.filzmoser@tuwien.ac.at. Late submissions are not considered. The notifications for acceptance or rejection will be e-mailed until March 4th.

 The motivation letter counts as a part of the final grade.



Study CodeObligationSemesterPrecon.Info
066 482 Mechanical Engineering - Management Mandatory electiveSTEOP
Course requires the completion of the introductory and orientation phase
066 645 Data Science Not specified
TRS Transferable Skills Not specified


No lecture notes are available.

Previous knowledge



  • Attendance Required!