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330.297 Strategy
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2023S, VU, 2.0h, 3.0EC


  • Semester hours: 2.0
  • Credits: 3.0
  • Type: VU Lecture and Exercise
  • Format: Online

Learning outcomes

After successful completion of the course, students are able to:

  • Provide students with an understanding of the key concepts and theoretical perspectives of technology and innovation management.
  • Equip students with the theoretical principles and conceptual frameworks needed to understand and do research in the field of strategic technology and innovation management.
  • Prepare students to deal with complex innovation-related challenges and for different types of management tasks related to technology and innovation.

Subject of course

This introductory course in strategic management of technology and innovation provides an overview of key theoretical concepts, introduces a series of strategic frameworks, and examines the managerial challenges of generating and responding to technological change. Topics such as innovation patterns, technology cycles, standard battles, innovation strategies, technological capabilities, incumbent inertia, and technology partnering \ collaborative strategies are covered. The course uses a combination of lectures, independent readings, group presentations, and case analyses and discussions. The lectures and readings are intended to provide a solid understanding of the key concepts and theories, while the case studies allow the participant to integrate and apply the acquired knowledge and frameworks in a practical business context.

Teaching methods

Lectures, readings, case studies, and group presentations

Mode of examination




Course dates

Wed15:00 - 19:0003.05.2023 - 31.05.2023Seminarraum FAV 01 C (Seminarraum 188/2) VU Strategy
Strategy - Single appointments
Wed03.05.202315:00 - 19:00Seminarraum FAV 01 C (Seminarraum 188/2) VU Strategy
Wed10.05.202315:00 - 19:00Seminarraum FAV 01 C (Seminarraum 188/2) VU Strategy
Wed17.05.202315:00 - 19:00Seminarraum FAV 01 C (Seminarraum 188/2) VU Strategy
Wed24.05.202315:00 - 19:00Seminarraum FAV 01 C (Seminarraum 188/2) VU Strategy
Wed31.05.202315:00 - 19:00Seminarraum FAV 01 C (Seminarraum 188/2) VU Strategy

Examination modalities

Research Paper

Course registration

Begin End Deregistration end
01.04.2023 00:00 15.05.2023 00:00 30.05.2023 00:00


Study CodeObligationSemesterPrecon.Info
066 482 Mechanical Engineering - Management Mandatory electiveSTEOP
Course requires the completion of the introductory and orientation phase
ALG For all Students Elective


No lecture notes are available.