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330.199 Innovation Management and Marketing
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2021W, VU, 2.0h, 3.0EC


  • Semester hours: 2.0
  • Credits: 3.0
  • Type: VU Lecture and Exercise
  • Format: Distance Learning

Learning outcomes

After successful completion of the course, students are able to describe basic theories, models and instruments of innovation management and marketing and to use and apply them on practical examples independently.

Subject of course

Basics of innovation management; theoretical background of innovation management; discussion of innovation models, innovation strategies, sucess factors, controlling instruments, innovation politics and intellectual property rights.

Teaching methods

lecture on theoretical foundations, work on a topic in a group

Mode of examination




Examination modalities

written exam (individual), home work and presentation (group work)


DayTimeDateRoomMode of examinationApplication timeApplication modeExam
Thu18:00 - 20:0002.02.2023EI 9 Hlawka HS - ETIT written02.01.2023 09:00 - 01.02.2023 22:00TISSInnovationsmanagement and Marketing 1st exam
Tue19:00 - 21:0009.05.2023Theresianumgasse HS 2 written11.04.2023 12:00 - 08.05.2023 22:00TISSInnovationsmanagement und Marketing 2nd exam

Course registration

Begin End Deregistration end
03.09.2021 00:00 05.10.2021 15:00 01.11.2021 00:59


Study CodeSemesterPrecon.Info
033 526 Business Informatics 3. SemesterSTEOP
Course requires the completion of the introductory and orientation phase
066 445 Mechanical Engineering
066 482 Mechanical Engineering - Management
066 936 Medical Informatics STEOP
Course requires the completion of the introductory and orientation phase


No lecture notes are available.