330.199 Innovation Management and Marketing
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2020W, VU, 2.0h, 3.0EC
TUWEL

Properties

  • Semester hours: 2.0
  • Credits: 3.0
  • Type: VU Lecture and Exercise
  • Format: Distance Learning

Learning outcomes

After successful completion of the course, students are able to describe basic theories, models and instruments of innovation management and marketing and to use and apply them on practical examples independently.

Subject of course

Basics of innovation management; theoretical background of innovation management; discussion of innovation models, innovation strategies, sucess factors, controlling instruments, innovation politics and intellectual property rights.

Teaching methods

lecture on theoretical foundations, work on a topic in a group

Mode of examination

Immanent

Lecturers

Institute

Course dates

DayTimeDateLocationDescription
Wed19:00 - 21:0007.10.2020 - 27.01.2021 Zoom-Meeting (LIVE)Innovation Management and Marketing - Lecture
Innovation Management and Marketing - Single appointments
DayDateTimeLocationDescription
Wed07.10.202019:00 - 21:00 Zoom-MeetingInnovation Management and Marketing - Lecture 1
Wed14.10.202019:00 - 21:00 Zoom-MeetingInnovation Management and Marketing - Lecture 2
Wed21.10.202019:00 - 21:00 Zoom-MeetingInnovation Management and Marketing - Lecture 3
Wed04.11.202019:00 - 21:00 Zoom-MeetingInnovation Management and Marketing - Lecture 4
Wed11.11.202019:00 - 21:00 Zoom-MeetingInnovation Management and Marketing - Lecture 5
Wed18.11.202019:00 - 21:00 Zoom-MeetingInnovation Management and Marketing - Lecture 6
Wed02.12.202019:00 - 21:00 Zoom-MeetingInnovation Management and Marketing - Lecture
Wed09.12.202019:00 - 21:00 Zoom-MeetingInnovation Management and Marketing - Lecture
Wed16.12.202019:00 - 21:00 Zoom-MeetingInnovation Management and Marketing - Lecture
Wed13.01.202119:00 - 21:00 Zoom-MeetingInnovation Management and Marketing - Lecture
Wed20.01.202119:00 - 21:00 Zoom-MeetingInnovation Management and Marketing - Lecture
Wed27.01.202119:00 - 21:00 Zoom-MeetingInnovation Management and Marketing - Lecture

Examination modalities

written exam (individual), home work and presentation (group work)

Course registration

Begin End Deregistration end
01.09.2020 00:00 30.09.2020 15:00 27.10.2020 23:59

Curricula

Study CodeSemesterPrecon.Info
033 526 Business Informatics 3. SemesterSTEOP
Course requires the completion of the introductory and orientation phase
066 445 Mechanical Engineering
066 482 Mechanical Engineering - Management
066 936 Medical Informatics STEOP
Course requires the completion of the introductory and orientation phase

Literature

No lecture notes are available.

Miscellaneous

Language

German