After successful completion of the course, students are able to...
... describe zentral tasks and concepts of strategic management
... apply strategic management tools to solve problems and assignments
Definition and history of strategic managment. the strategic management process (analysis, formulation, implementation, control), internal and external strategic analysis, sources of competitive advantage (market-based, firm-based, and value creation view), strategy and organization, strategy and innovation
lecture, discussions, assignments, case studies
Register via TISS for this course! Entering a valid eMail address (in your personal TISS profile) is strongly advised! Attendance of the course discussion (first class) is obligatory for participating in the course.
active participation, assignments, exam
Attention: covid19-change of the evalution mode in summer term 2020: Instead of the presence exam there will be a take-home exam on June 22nd, information and hand-in via TUWEL
Registration modalities:
register in TISS
Attendance of the first session mandatory for participation in the course!