Nach positiver Absolvierung der Lehrveranstaltung sind Studierende in der Lage...
... zentrale Aufgaben und Konzepte des Strategischen Management zu nennen und zu beschreiben
... Werkzeuge des Strategischen Managements auf Problemstellung anzuwenden
Definition and history of strategic managment. the strategic management process (analysis, formulation, implementation, control), internal and external strategic analysis, sources of competitive advantage (market-based, firm-based, and value creation view), strategy and organization, strategy and innovation
Vorlesung, Diskussion, Aufgaben, Fallstudien
Register via TISS for this course! Entering a valid eMail address (in your personal TISS profile) is strongly advised! Attendance of the course discussion (first class) is obligatory for participating in the course.
Aktive Teilnahme, Aufgaben, Klausur
Attention: covid19-change of the evalution mode in summer term 2020: Instead of the presence exam there will be a take-home exam on June 22nd, information and hand-in via TUWEL
register in TISS
Attendance of the first session mandatory for participation in the course!
