Theoretical introduction into the field of strategic management with practical examples
Definition and history of strategic managment. the strategic management process (analysis, formulation, implementation, control), internal and external strategic analysis, sources of competitive advantage (market-based, firm-based, and value creation view), strategy and organization, strategy and innovation
Register yourself via TISS for this course! Entering a valid eMail address (in your personal TISS profile) is strongly advised! Attendance of the course discussion (first class) is obligatory for participating in the course.
Attendance and participation, home assignements and final exam
register in TISS
Attendance of the first session mandatory for participation in the course!