After successful completion of the course, students are able to apply basic knowledge of graphic design. The focus is on the creation of layouts in the form of posters, flyers or booklets, with the handling of typography and the interaction of text and images being of particular importance. Other key elements are the creation of websites with webflow or wordpress, the preparation of organizational charts, charts or infographics (from data research to data visualization), the writing of concise texts and, depending on the focus of the semester, photographic or videographic application techniques.
Visual strategies of architectural presentation and mediation; communication strategies in time-and web-based media, research, text and content structure / information architecture, storytelling and design argumentation;
Graphical knowledge base (typography, color, imagery, layout principles); branding and brand management in the context of design and property development, public speaking and presentation strategies, project management from concept to realization, photographic and videographic documentation.
Core subjects:
264,099 Identity and Visual Communication VU 3.0h, 4.5 ECTS | Anna Soucek, Enrico Bravi, Tobias Schererbauer
264.105 Basics of visual design in the context of architecture VO 1.5h, 1.5 ECTS | Enrico Bravi
264.107 Communication in time and web-based media VU 1.5h, 2 ECTS | Stefan Lechleitner
264.132 Visual Strategies of Architectural Presentation VU 1.5h, 2.0 ECTS | Tobias Schererbauer
Electives
264,108 Photo and videographic research methods VU 2.0h, 2.5 ECTS | Otto Mittmannsgruber
264.109 Data and Information VU 2.0h, 2.5 ECTS | Florian Gruber
Module coordination: Otto Mittmannsgruber
At the beginning of the semester, there is a data search in the form of elaborated questionnaires, interviews and photo documentation. In the course of the semester, theory (VO) and practice (UE) are increasingly linked, where the above-mentioned teaching objectives are achieved primarily through interdisciplinary integration and repeated feedback sessions (sometimes with invited experts).
