After successful completion of the course, students are able to master the basics of graphic design and visual communication. Particular attention is paid to the aspects at the interface between architecture, art and graphics.

Some topics that arise from the fusion of spatial and two-dimensional design are the Signaletik of buildings, the Corporate architecture, the design of digital and interactive communication tools. Aspects of the mediation of ideas are discussed by branding and cross-media communicationplanning.

Lectures and practical exercises are intertwined in such a way that a gradual development of the tasks is forced. Several interdisciplinary feedback rounds will take place in the semester, making it possible to coordinate the results in the various areas of design and topic development. At the end of the semester, the skills you have learned flow into a comprehensive project in which most of the current media techniques are used.

At the end of the semester there is a comprehensive presentation of the projects developed.

Adrian Frutiger
Der Mensch und seine Zeichen

Florian Pfeffer
To Do: Die neue Rolle der Gestaltung in einer veränderten Welt

Gestalten Verlag
Der kleine Liebling Print

Kandinsky
Punkt und Linie und Fläche

Bruno Munari
Design as Art