After successful completion of the course, students are able to repeat the dimensions of events management and to define the key stages of the event life cycle.
The students understand the role of events for tourism, especially for urban destinations. The students understand the decision making processes in cities that lead to the creation, planning and production of events.
They identify relevant events for cities and develop event portfolios for cities and understand the image fit between events and destination brands.
The students analyse the role of iconic venues for the development of relevant tourism brands.
They evaluate if events lead to a sustainable development of sports, cultural and business and/or traffic infrastructure or if temporary venues would better suit urban development perspectives.
Students develop analog, hybrid and digital event formats for a chosen city considering ecological and Covid-19 induced risk management perspectives.
In a city, there have always been events. They have also always been fundamental for certain building typologies and urban situations - in more general terms for construction activities and urban development.
However in the 19th century due to emerging Olympic Games, World Exhibitions and Garden Shows the aspect of urban development gained importance. Also city-tourism had its beginning in that period. In the 20th century, International Building Exhibitions and Cultural Capitals were added to this group of space-creating events. Meanwhile, events are almost an inseparable part of urban development processes.
In this course the context and relation of expectations and consequences in the fields of urban development and tourism will be investigated by analyzing a variety of events. What general, social and spatial circumstances are motives for aligning events? What changes can they actually do? And for whom?
Our consumer and leisure society indicates that every gathering is a sports, culture, business or society event. Small society events such as identity-creating local events, cultural events on central squares auch as the Town Hall Square to newly created events such as “Theater in the Park” by Michael Niavarani or sports events such as the Beach Volleyball Major on the Danube Island.
Proof of performance in the module is provided by fulfilling the attendance requirement, appropriate cooperation and the preparation and presentation of short presentations on specific topics, as well as the development of a tourism concept (design project) on a topic of your choice with reference to the current main topic "Weinviertel". This work is to be carried out in small groups of 2-3 students each. There are therefore no examinations for the individual courses.
