After successful completion of the course, students are able to...
… interpret and evaluate media and their different formats in the context of architecture and discuss them for the further development of their work.
After having successfully completed the course, students have an understanding of how their own ideas can be translated into media content.
… which media can be used for which communication concerns.
… based on the understanding to use the work with media in their own work.
… how they as architects with highly individual representational desires, can conceptualise media-effective public appearances.
… to discuss the differences between scientific, popular and architecture domain discourses.
Lecture topic: THE MEDIA OF ARCHITECTURE / ARCHITECTURE AS A MEDIUM
Successful architects typically build their fame not only in doing good buildings, but also by propagating their ideas, creating an image veneering their building practice. With that a public image for the specific architecture is created that in turn serves as a powerful force for this particular architecture. This appearance of a certain architecture is in turn used to promote decision processes, to legitimise political decisions, as well as the marketing of projects in general. This public image is spread by all kinds of media, whereas text and language have their prominent position within those communications.
The world of architecture and popular debates in Austria are full of such popular images or mythologies, to use the word of Roland Barthes. images of ‚home‘, ‚penthouse apartment‘, ‚BIG‘, ‚tower‘, ‚gateway‘ or ‚smart city‘. These images are manufactured and reproduced through numerous practices: socialisation at home and at school, advertising, TV and film, fashion and music industries, journalism of general interest and of the architecture domain.
Guests lectures:
RADIO „a palaver“ at Radio Orange
David Pasek
www.apalaver.com
ARCHITECTURE THEORY MAGAZINE, EXHIBITIONS
Riccardo Villa
http://www.gizmoweb.org
TRAVELING SCIENCE WRITER
Tim Reinboth
Ahlava, Antti (2002): "Consumer Society as Mythology and its Alternatives". In: Ahlava, Antti (Hrsg.): Architecture in Consumer Society. Helsinki: University of Art and Design Helsinki.
Barthes, Roland (1998): Mythen des Alltags. Frankfurt/Main: Suhrkamp.
Barthes, Roland (1991): Mythologies. New York: The Noonday Press.
Becker, Howard S. (1982): Art Worlds. Berkeley: University of California Press.
Bresciani, Elisabetta (2003): Modern. Wien: Architekturzentrum Wien.
Conrads, Ulrich/Führ, Eduard/Gänsehirt, Christian (Hrsg.): Zur Sprache bringen. Kritik der Architekturkritik. Münster u.a. 2003 (Reihe: Theoretische Untersuchungen zur Architektur 3).
Conrads, Ulrich (2007): Zeit des Labyrinths: beobachten nachdenken feststellen 1956-2006. Basel/Schweiz, Gütersloh/Deutschland: Birkhäuser.
Fowler, Roger; Hodge, Bob; Kress, Gunther; Trew, Tony (1979): Language and Control. London, Boston, Henley: Routledge & Kegan Paul.
Gerwin, Jan Michael (2009): Was sind Podcasts? Merkmale, Inhalte und Funktionen des neuen Mediums - eine systematisierende Inhaltsanalyse. Bachelorarbeit. Technische Universität Ilmenau.
Glanz, Sylvia (2011): Unterrichtsbegleitende Schüler(innen)blogs als Initiationsinstrument für Zusammenarbeit. Masterarbeit. Fachhochschule Eisenstadt.
Hodge, Robert; Kress, Gunther (1988): Social Semiotics. New York: Cornell University Press.
Kammer für Arbeiter und Angestellte für (Hrsg.) (2012): Geistiges Eigentum und Verbraucherschutz. Wien: Kammer für Arbeiter und Angestellte für Wien.
Kraft, Stefan (2012): Wer besitzt das Internet? Die Freiheit im Netz und das Urheberrecht. Eine Streitschrift. Wien: Promedia.
Pontin, Jason (2012). "How Authors Write: The technologies of composition, not new media, inspire innovation in literary styles and forms." In:MIT Technology Review.
Propp, Vladimir (1982): Morphologie des Märchens. Frankfurt/Main: Suhrkamp.
Propp, Vladimir (1968): Morphology of the Folktale. Austin: University of Texas Press.
Raman, Pattabi G.; Coyne, Richard (2000): The Production of Architectural Criticism. Edinbourgh/UK: Department of Architecture, University of Edinbourgh.
Sauer, Moritz (2010): "Suchmaschinenoptimierung". In: Sauer, Moritz: Blogs, Video & Online-Journalismus. Köln: O'Reilly Verlag.
Silverman, David; Torode, Brian (1980): The Material World. Some Theories of Language and its Limits. London, Boston, Henley: Routledge & Kegan Paul.
Stevens, Garry (1998): The Favored Circle. The Social Foundations of Architectural Distinction. Cambridge/Massachusetts & London/England: MIT Press.
Copyrights:
http://www.youtube.com/watch?v=2RsMOMv2ybw
