Show is focusing on all kinds of media introduced in architecture that communicates primarily by means of text. Discussed are various methods and formats of communication in architecture discourse as well as the mutual influence of scientific, popular and architecture discourses.
Additional guest lecturers, experts from editing and journalism, from prominent Austrian media will present Architecture communication by media.
Examples for media and formats discussed are magazines, newspaper, journals, reports, press text, web representations of all kinds like blogs, wikis, social media, podcasts, videocasts.
Successful architects typically build their fame not only in doing good buildings, but also by propagating their ideas, creating an image veneering their building practice. With that a public image for the specific architecture is created that in turn serves as a powerful force for this particular architecture. This public image is spread by all kinds of media, whereas text and language have their prominent position within those communications. This appearance of a certain architecture is in turn used to promote the decision processes by legitimising political decisions as well as the marketing of projects.
The world of architecture and popular debates in Austria are full of such popular images or mythologies, to use the word of Roland Barthes images of ‚home‘, ‚penthouse apartment‘, ‚BIG‘, ‚tower‘, ‚gateway‘ or ‚smart city‘. These images are manufactured and reproduced through numerous practices: socialisation at home and at school, advertising, TV and film, fashion and music industries, journalism of general interest and of the architecture domain.
Guests inquired for lectures:
PRINT-MAGAZINE & EDITORIAL Matthias Boeckl, Senior Editor architektur.aktuell
www.architektur-aktuell.at
PRINT, TV JOURNALISM Isabella Marboe
www.isabellamarboe.at
RADIO David Pasek und Bernhard Frodl, „a palaver“ at Radio Orange
www.apalaver.com
STUDENT MAGAZINE Arian Lehner, Bernhard Mayer, Paula Brücke
miesmagazin.wordpress.com
ARCHITECTURE THEORY BOOK Michael Doyle
www.attp.tuwien.ac.at/michael-r-doyle/
ARCHITECTURE THEORY MAGAZINE Riccardo Villa
http://www.gizmoweb.org
Termine siehe Modul Metaarchitektur.
Place: Seminar room Architekturtheorie.
Diskussion, Interaktion, Prüfung
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Links:
Copyrights:http://www.youtube.com/watch?v=2RsMOMv2ybw
Web 2.0: http://internet-fuer-architekten.dehttp://www.an-architecture.com/http://webthreads.de/2006/04/was-ist-web-20/
