(Book sculpture by Brian Dettmer, briandettmer.com)
Flashy Journals is focusing on all kinds of media, that communicates primarily by means of word or text, supposed to mediate architecture. Discussed are the various methods and formats of communication and the mutual influence of scientific and popular discourse and the architecture discourse. Additional guest lecturers from prominent Austrian media will present architecture communication by media like architecture magazines and radio, by experts from editing and journalism as well as communication studies.
Examples for media and formats discussed are magazines, newspaper, journals, reports, press text, web representations of all kinds like blogs, wikis, social media, podcasts, videocasts. Examples for methods are presentation, lecture, stand-up speech, Elevator pitch, Pecha kucha and press conferences.
Successful architects typically build their fame not only in doing good buildings, but also by propagating their ideas, creating an image veneering their building practice. With that a public image for the specific architecture is created that in turn serves as a powerful force for this particular architecture. This public image is spread by all kinds of media, whereas text and language have their prominent position within those communications. This appearance of a certain architecture is in turn used to promote the decision processes by legitimising political decisions as well as the marketing of projects.
The world of architecture and popular debates in Austria are full of such popular images or mythologies, to use the word of Roland Barthes images of ‚home‘, ‚penthouse apartment‘, ‚Coop Himmelb(l)au‘, ‚tower‘, ‚gateway‘ or ‚smart city‘. These images are manufactured and reproduced through numerous practices: socialisation at home and at school, advertising, TV and film, fashion and music industries, journalism of general interest and of the architecture domain. Often the images are kaleidoscopic hybrids, resulting from the intersections and overlays of divergent strands of the collective imagination that are to be arranged in a nimble way.
Ahlava, Antti (2002): "Consumer Society as Mythology and its Alternatives". In: Ahlava, Antti (Hrsg.): Architecture in Consumer Society. Helsinki: University of Art and Design Helsinki.
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Barthes, Roland (1991): Mythologies. New York: The Noonday Press.
Becker, Howard S. (1982): Art Worlds. Berkeley: University of California Press.
Bresciani, Elisabetta (2003): Modern. Wien: Architekturzentrum Wien.
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Conrads, Ulrich (2007): Zeit des Labyrinths: beobachten nachdenken feststellen 1956-2006. Basel/Schweiz, Gütersloh/Deutschland: Birkhäuser.
Fowler, Roger; Hodge, Bob; Kress, Gunther; Trew, Tony (1979): Language and Control. London, Boston, Henley: Routledge & Kegan Paul.
Gerwin, Jan Michael (2009): Was sind Podcasts? Merkmale, Inhalte und Funktionen des neuen Mediums - eine systematisierende Inhaltsanalyse. Bachelorarbeit. Technische Universität Ilmenau.
Glanz, Sylvia (2011): Unterrichtsbegleitende Schüler(innen)blogs als Initiationsinstrument für Zusammenarbeit. Masterarbeit. Fachhochschule Eisenstadt.
Hodge, Robert; Kress, Gunther (1988): Social Semiotics. New York: Cornell University Press.
Kammer für Arbeiter und Angestellte für (Hrsg.) (2012): Geistiges Eigentum und Verbraucherschutz. Wien: Kammer für Arbeiter und Angestellte für Wien.
Kraft, Stefan (2012): Wer besitzt das Internet? Die Freiheit im Netz und das Urheberrecht. Eine Streitschrift. Wien: Promedia.
Pontin, Jason (2012). "How Authors Write: The technologies of composition, not new media, inspire innovation in literary styles and forms." In:MIT Technology Review.
Propp, Vladimir (1982): Morphologie des Märchens. Frankfurt/Main: Suhrkamp.
Propp, Vladimir (1968): Morphology of the Folktale. Austin: University of Texas Press.
Raman, Pattabi G.; Coyne, Richard (2000): The Production of Architectural Criticism. Edinbourgh/UK: Department of Architecture, University of Edinbourgh.
Sauer, Moritz (2010): "Suchmaschinenoptimierung". In: Sauer, Moritz: Blogs, Video & Online-Journalismus. Köln: O'Reilly Verlag.
Silverman, David; Torode, Brian (1980): The Material World. Some Theories of Language and its Limits. London, Boston, Henley: Routledge & Kegan Paul.
Stevens, Garry (1998): The Favored Circle. The Social Foundations of Architectural Distinction. Cambridge/Massachusetts & London/England: MIT Press.
Links:
Copyrights:
http://www.youtube.com/watch?v=2RsMOMv2ybw
Web 2.0:
http://internet-fuer-architekten.de
http://www.an-architecture.com/
http://webthreads.de/2006/04/was-ist-web-20/
