253.499 PR for architects
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2023W, UE, 1.5h, 1.5EC


  • Semester hours: 1.5
  • Credits: 1.5
  • Type: UE Exercise
  • Format: Presence

Learning outcomes

After successful completion of the course, students are able to develop simple PR concepts in an architectural context, determine journalistic text types, determine the dialogue groups relevant to a project, create a basic press distribution list, write simple news releases and press releases, and develop visual PR subjects.

Subject of course

Content of the course is to provide students the fundamentals of PR from the strategic planning of PR concepts to successful public relations practice of the dialogue group analysis to write good press releases.

Teaching methods

Introduction to the German-speaking architectural media landscape; research and analysis of media data, texts, dialogue groups and image material; writing of news and press releases; development of image subjects; short presentations, presentations and group work; guest lectures or excursions on a case-by-case basis.

Mode of examination


Additional information

If you are interested in participating in “PR for Architects”, please register via TISS both the lecture and the exercise. If you have questions please send an e-mail to contact@isabellamarboe.at.
The course is held in face-to-face classes. Due to the dialogical and practice-oriented conception of the course - in addition to many theoretical and practical inputs from the lecturers - various learning tasks and homework assignments have to be completed individually and in working groups during the semester.


ATTENTION: The exercise is coupled with the lecture!

The exercise is limited to 25 participants.


Di. 10. Oktober 2023, 16:00 bis 18:00, Introduction
Di. 24. Oktober 2023, 16:00 bis 18:00, VO + UE
Di, 7. November 2023, 16:00 bis 18:00, VO + UE
Di, 21. November 2023, 16:00 bis 18:00, VO + UE
Di. 12. Dezember 2023, 16:00 bis 18:00, VO + UE
Di, 19. Dezember 2023, 16:00 bis 18:00, VO + UE
Di, 9. Jänner 2024, 16:00 bis 18:00, VO + UE
Di, 23. Jänner 2024, 16:00 bis 18:00, VO + UE



Examination modalities

Attendance, participation, ongoing homework, press release + main subject.


DayTimeDateRoomMode of examinationApplication timeApplication modeExam
Tue - 21.01.2025written&oralno application-Endbenotung
Tue - 24.06.2025written&oralno application-Endbenotung

Course registration

Begin End Deregistration end
14.09.2023 08:00 27.09.2023 09:00 27.09.2023 10:00

Registration modalities

ACHTUNG: Die Übung ist mit der Vorlesung gekoppelt!


Study CodeObligationSemesterPrecon.Info
033 243 Architecture Not specified
066 443 Architecture Not specified
600 SOF Transferable Skills - Architektur Not specified


No lecture notes are available.

Accompanying courses