253.499 PR for architects
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2023S, UE, 1.5h, 1.5EC

Properties

  • Semester hours: 1.5
  • Credits: 1.5
  • Type: UE Exercise
  • Format: Presence

Learning outcomes

After successful completion of the course, students are able to to identify journalistic text types, to consume media more consciously, to use language specifically in the context of architecture, to write simple news and press releases, to develop a simple PR concept.

Subject of course

Contents of the course are teaching the basics of PR and journalism in the context of architecture, more conscious media consumption, writing good press releases.

 

Teaching methods

Introduction to the German-language architectural media landscape; introduction to PR in the context of architecture, presentations of case studies, research and analysis of content, media data, writing of news and press releases; development of image subjects; short papers, presentations and group work; guest lectures or excursions on a case-by-case basis.

Mode of examination

Immanent

Additional information

ATTENTION: The exercise is coupled with the lecture!

The exercise is limited to 25 participants.

DATE

Fr, 10. März 2023, 10:00 bis 12:00, Introduction

Fr, 24. März 2023, 10:00 bis 12:00, VO + UE

Fr, 31. März 2023, 10:00 bis 12:00, VO + UE

Fr, 21.April 2023, 10:00 bis 12:00, VO + UE

Fr, 5. Mai 2023, 10:00 bis 12:00, VO + UE

Fr, 26. Mai 2023, 10:00 bis 12:00, VO + UE

Fr, 16. Juni 2023, 10:00 bis 12:00, VO + UE

Fr, 23. Juni 2023, 10:00 bis 12:00, VO + UE

 

Lecturers

Institute

Course dates

DayTimeDateLocationDescription
Fri10:00 - 12:0010.03.2023Ersatzraum Prechtlsaal 2 Intro
Fri10:00 - 12:0024.03.2023Ersatzraum Prechtlsaal 2 VO + UE
Fri10:00 - 12:0031.03.2023Seminarraum AF 02 - 2 VO + UE
Fri10:00 - 12:0021.04.2023Seminarraum AF 02 - 2 VO + UE
Fri10:00 - 12:0005.05.2023Seminarraum AF 02 - 2 VO + UE
Fri10:00 - 12:0026.05.2023Seminarraum AF 02 - 2 VO + UE
Fri10:00 - 12:0016.06.2023Ersatzraum Prechtlsaal 2 VO + UE
Fri10:00 - 12:0023.06.2023Projektraum HB1 - 6/253 - Achtung! Werkraum, kein Seminarraum! VO + UE

Examination modalities

Attendance, participation, ongoing homework, press release + main subject.

Exams

DayTimeDateRoomMode of examinationApplication timeApplication modeExam
Tue - 25.06.2024assessedno application-Endbenotung

Course registration

Begin End Deregistration end
13.02.2023 08:00 06.03.2023 23:59 06.03.2023 23:59

Registration modalities

ATTENTION: The exercise is coupled with the lecture!

Curricula

Study CodeObligationSemesterPrecon.Info
033 243 Architecture Not specified
066 443 Architecture Not specified

Literature

No lecture notes are available.

Accompanying courses

Language

German