After successful completion of the course, students are able to develop simple PR concepts in an architectural context, determine journalistic text types, determine the dialogue groups relevant to a project, create a basic press distribution list, write simple news releases and press releases, and develop visual PR subjects.
Introduction to the German-speaking architectural media landscape; research and analysis of media data, texts, dialogue groups and image material; writing of news and press releases; development of image subjects; short presentations, presentations and group work; guest lectures or excursions on a case-by-case basis.
ATTENTION: The exercise is coupled with the lecture!
The exercise is limited to 25 participants.
DATES
Fr, 11. März 2022, 10:00 bis 12:00, Einführung, Präsenz
Fr, 25. März 2022, 10:00 bis 12:00, VO + UE, Zoom
Fr, 08. April 2022, 10:00 bis 12:00, VO + UE, Präsenz
Fr, 29.April 2022, 10:00 bis 12:00, VO + UE, Zoom
Fr, 13. Mai 2022, 10:00 bis 12:00, VO + UE, Präsenz
Fr, 27. Mai 2022, 10:00 bis 12:00, VO + UE, Zoom
Fr, 17. Juni 2022, 10:00 bis 12:00, VO + UE, Zoom
Fr, 24. Juni 2022, 10:00 bis 12:00, VO + UE, Zoom