After successful completion of the course, students are able to develop simple PR concepts in an architectural context, determine journalistic text types, determine the dialogue groups relevant to a project, create a basic press distribution list, write simple news releases and press releases, and develop visual PR subjects.

Content of the course is to provide students the fundamentals of PR from the strategic planning of PR concepts to successful public relations practice of the dialogue group analysis to write good press releases.

Introduction to the German-speaking architectural media landscape; research and analysis of media data, texts, dialogue groups and image material; writing of news and press releases; development of image subjects; short presentations, presentations and group work; guest lectures or excursions on a case-by-case basis.

If you are interested in participating in “PR for Architects”, please register via TISS both the lecture and the exercise. If you have questions please send an e-mail to contact@isabellamarboe.at and to montecuccoli@content-event.at.

The course is implemented online using ZOOM. Due to the dialogic and practice-oriented conception of the LVA - in addition to many theoretical and practical inputs from the speakers - various learning tasks and homeworks have to be done in working groups during the semester.

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ATTENTION: The exercise is coupled with the lecture!

The exercise is limited to 25 participants.

DATES

Fr, 08.10.2021, 10.00 bis 12.00 Uhr, Introduction

Fr, 22.10.2021, 10.00 bis 12.00 Uhr, VO + UE

Fr, 05.11.2021, 10.00 bis 12.00 Uhr, VO + UE

Fr, 19.11.2021, 10.00 bis 12.00 Uhr, VO + UE

Fr, 03.12.2021, 10.00 bis 12.00 Uhr, VO + UE

Fr, 17.12.2021, 10.00 bis 12.00 Uhr, VO + UE

Fr, 14.01.2022, 10.00 bis 12.00 Uhr, VO + UE

Fr, 21.01.2022, 10.00 bis 12.00 Uhr, VO + UE

Fr, 28.01.2022, 10.00 bis 12.00 Uhr, VO + UE

Attendance, participation, ongoing homework, press release + main subject.

ACHTUNG: Die Übung ist mit der Vorlesung gekoppelt!