253.499 PR for architects
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2019W, UE, 1.5h, 1.5EC

Properties

  • Semester hours: 1.5
  • Credits: 1.5
  • Type: UE Exercise

Learning outcomes

After successful completion of the course, students are able to develop simple PR concepts in an architectural context, determine journalistic text types, determine the dialogue groups relevant to a project, create a basic press distribution list, write simple news releases and press releases, and develop visual PR subjects.

Subject of course

Content of the course is to provide students the fundamentals of PR from the strategic planning of PR concepts to successful public relations practice of the dialogue group analysis to write good press releases.

 

Teaching methods

Introduction to the German-speaking architectural media landscape; research and analysis of media data, texts, dialogue groups and image material; writing of news and press releases; development of image subjects; short presentations, presentations and group work; guest lectures or excursions on a case-by-case basis.

Mode of examination

Immanent

Additional information

ATTENTION: The exercise is coupled with the lecture!

The exercise is limited to 30 participants.

DATES:

Mo, 07.10.2019, 10.00 bis 12.00, Introduction

Mo, 21.10.2019, 10.00 bis 12.00, VO + UE

Mo, 18.11.2019, 10.00 bis 12.00, VO + UE

Mo, 25.11.2019, 10.00 bis 12.00, VO + UE

Mo, 02.12.2019, 10.00 bis 12.00, VO + UE

Mo, 16.12.2019, 10.00 bis 12.00, VO + UE

Mo, 13.01.2019, 10.00 bis 12.00, VO + UE

Mo, 27.01.2019, 10.00 bis 12.00, VO + UE


Lecturers

Institute

Course dates

DayTimeDateLocationDescription
Mon10:00 - 12:0007.10.2019Projektraum RG - 4/253 - Achtung! Werkraum, kein Seminarraum! Introduction
Mon10:00 - 12:0021.10.2019 - 27.01.2020Projektraum RG - 4/253 - Achtung! Werkraum, kein Seminarraum! Exercise
PR for architects - Single appointments

Examination modalities

Coming soon

Exams

DayTimeDateRoomMode of examinationApplication timeApplication modeExam
Mon - 25.01.2021writtenno application-Endbenotung
Mon - 28.06.2021written&oralno application-Endbenotung

Course registration

Begin End Deregistration end
19.09.2019 08:00 07.10.2019 09:00 07.10.2019 10:00

Registration modalities:

ACHTUNG: Die Übung ist mit der Vorlesung gekoppelt!

Curricula

Study CodeSemesterPrecon.Info
033 243 Architecture
066 443 Architecture

Literature

No lecture notes are available.

Accompanying courses

Language

German