After successful completion of the course, students are able to develop simple PR concepts in an architectural context, determine journalistic text types, determine the dialogue groups relevant to a project, create a basic press distribution list, write simple news releases and press releases, and develop visual PR subjects.
Introduction to the German-speaking architectural media landscape; research and analysis of media data, texts, dialogue groups and image material; writing of news and press releases; development of image subjects; short presentations, presentations and group work; guest lectures or excursions on a case-by-case basis.
If you are interested in participating in “PR for Architects”, please register via TISS both the lecture and the exercise. Prerequisite for further participation is the attendance of the introductory lecture and the submission of a first exercise. If you have questions please send an e-mail to contact@isabellamarboe.at.
The course is held in face-to-face classes. Due to the dialogical and practice-oriented conception of the course - in addition to many theoretical and practical inputs from the lecturers - various learning tasks and work assignments have to be completed individually and in working groups during the semester.
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ATTENTION: The exercise is coupled with the lecture!
The exercise is limited to 25 participants.
DATES
Di. 08. Oktober 2024, 16:00 bis 18:00, Introduction
Di. 22. Oktober 2024, 16:00 bis 18:00, VO + UE
Di, 5. November 2024, 16:00 bis 18:00, VO + UE
Di, 19. November 2024, 16:00 bis 18:00, VO + UE
Di. 03. Dezember 2024, 16:00 bis 18:00, VO + UE
Di, 17. Dezember 2024, 16:00 bis 18:00, VO + UE
Di, 7. Jänner 2025, 16:00 bis 18:00, VO + UE
Di, 21. Jänner 2025, 16:00 bis 18:00, VO + UE
Attendance, participation, ongoing homework, press release + main subject.