After successful completion of the course, students are able to develop simple PR concepts in an architectural context, determine journalistic text types, determine the dialogue groups relevant to a project, create a basic press distribution list, write simple news releases and press releases, and develop visual PR subjects.
Introduction to the German-speaking architectural media landscape; research and analysis of media data, texts, dialogue groups and image material; writing of news and press releases; development of image subjects; short presentations, presentations and group work; guest lectures or excursions on a case-by-case basis.
If you are interested in participating in “PR for Architects”, please register via TISS both the lecture and the exercise. If you have questions please send an e-mail to contact@isabellamarboe.at.
The course is held in face-to-face classes. Due to the dialogical and practice-oriented conception of the course - in addition to many theoretical and practical inputs from the lecturers - various learning tasks and homework assignments have to be completed individually and in working groups during the semester.
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ATTENTION: The exercise is coupled with the lecture!
The exercise is limited to 25 participants.
DATES
Di. 10. Oktober 2023, 16:00 bis 18:00, Introduction
Di. 24. Oktober 2023, 16:00 bis 18:00, VO + UE
Di, 7. November 2023, 16:00 bis 18:00, VO + UE
Di, 21. November 2023, 16:00 bis 18:00, VO + UE
Di. 12. Dezember 2023, 16:00 bis 18:00, VO + UE
Di, 19. Dezember 2023, 16:00 bis 18:00, VO + UE
Di, 9. Jänner 2024, 16:00 bis 18:00, VO + UE
Di, 23. Jänner 2024, 16:00 bis 18:00, VO + UE
Attendance, participation, ongoing homework, press release + main subject.