After successful completion of the course, students are able to develop simple PR concepts in an architectural context, determine journalistic text types, determine the dialogue groups relevant to a project, create a basic press distribution list, write simple news releases and press releases, and develop visual PR subjects.
Introduction to the German-speaking architectural media landscape; research and analysis of media data, texts, dialogue groups and image material; writing of news and press releases; development of image subjects; short presentations, presentations and group work; guest lectures or excursions on a case-by-case basis.
CAUTION: The exercise is linked with the lecture!
The course is limited to 30 participants.
DATES:
Mo, 09. März 2020, 10:00 bis 12:00, Introduction
Mo, 16. März 2020, 10:00 bis 12:00, VO + UE
Mo, 30. März 2020, 10:00 bis 12:00, VO + UE
Mo, 20. April 2020, 10:00 bis 12:00, VO + UE
Mo, 04. Mai 2020, 10:00 bis 12:00, VO + UE
Mo, 11. Mai 2020, 10:00 bis 12:00, VO + UE
Mo, 25. Mai 2020, 10:00 bis 12:00, VO + UE
Mo, 08. Juni 2020, 10:00 bis 12:00, VO + UE
Mo, 22. Juni 2020, 10:00 bis 12:00, VO + UE