253.498 PR for architects
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2024S, VO, 1.5h, 2.25EC


  • Semester hours: 1.5
  • Credits: 2.25
  • Type: VO Lecture
  • Format: Presence

Learning outcomes

After successful completion of the course, students are able to identify journalistic text types, to consume media more consciously, to use language specifically in the context of architecture, to write simple news and press releases, to develop a simple PR concept.

Subject of course

Contents of the course are teaching the basics of PR and journalism in the context of architecture, more conscious media consumption, writing good press releases.

Teaching methods

Introduction to the German-language architectural media landscape; introduction to PR in the context of architecture, presentations of case studies, research and analysis of content, media data, writing of news and press releases; development of image subjects; short papers, presentations and group work; guest lectures or excursions on a case-by-case basis.

Mode of examination


Additional information

ATTENTION: The exercise is coupled with the lecture!

The exercise is limited to 25 participants.


Di., 12.03.2024, 16.00 – 18.00 Uhr,  Introduction
Di., 19.03.2024, 16.00 – 18.00 Uhr, VO + UE
Di., 09.04.024, 16:00 – 18:00 Uhr , VO + UE
Di., 23.04.2024, 16:00 – 18:00 Uhr, VO + UE
Di., 07.05.2024, 16:00 – 18:00 Uhr, VO + UE
Di., 28.05.2024, 16:00 – 18:00 Uhr, VO + UE
Di., 11.06.2024, 16:00 – 18:00 Uhr, VO + UE
Di., 25.06.2024, 16:00 – 18:00 Uhr, VO + UE



Course dates

Tue16:00 - 18:0012.03.2024 - 25.06.2024Projektraum RG - 4/253 - Achtung! Werkraum, kein Seminarraum! VO + UE
PR for architects - Single appointments

Examination modalities

Attendance, participation, ongoing homework, press release + main subject.


DayTimeDateRoomMode of examinationApplication timeApplication modeExam
Tue - 25.06.2024writtenno application-Endbenotung

Course registration

Begin End Deregistration end
12.02.2024 08:00 04.03.2024 23:59 04.03.2024 23:59

Registration modalities

ATTENTION: The exercise is coupled with the lecture!


Study CodeObligationSemesterPrecon.Info
033 243 Architecture Not specified
066 443 Architecture Not specified
600 SOF Transferable Skills - Architektur Not specified


No lecture notes are available.

Accompanying courses