253.498 PR for architects
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2023W, VO, 1.5h, 2.25EC


  • Semester hours: 1.5
  • Credits: 2.25
  • Type: VO Lecture
  • Format: Presence

Learning outcomes

After successful completion of the course, students are able to identify journalistic text types, to consume media more consciously, to use language specifically in the architectural context, to write simple news and press releases, to develop a simple PR concept.

Subject of course

Contents of the course are the teaching of the basics of PR and journalism in the context of architecture, more conscious consumption of media, increased awareness of language, knowledge of how to compose good, concise texts suitable for press work and for describing one's own projects.

Teaching methods

Introduction to the German-language architectural media landscape; introduction to PR in the architectural context, presentations of case studies, research and analysis of text content, websites, media data, writing of news and press releases; development of image subjects; presentations and group work; continuous feedback by the instructor, occasional guest lectures or excursions.

Mode of examination


Additional information

If you are interested in participating in “PR for Architects”, please register via TISS both the lecture and the exercise. If you have questions please send an e-mail to contact@isabellamarboe.at.

The course is held in face-to-face classes. Due to the dialogical and practice-oriented conception of the course - in addition to many theoretical and practical inputs from the lecturers - various learning tasks and homework assignments have to be completed individually and in working groups during the semester.


ATTENTION: The lecture is coupled with the exercise!

The exercise is limited to 25 participants.


Di. 10. Oktober 2023, 16:00 bis 18:00, Introduction
Di. 24. Oktober 2023, 16:00 bis 18:00, VO + UE
Di, 7. November 2023, 16:00 bis 18:00, VO + UE
Di, 21. November 2023, 16:00 bis 18:00, VO + UE
Di. 12. Dezember 2023, 16:00 bis 18:00, VO + UE
Di, 19. Dezember 2023, 16:00 bis 18:00, VO + UE
Di, 9. Jänner 2024, 16:00 bis 18:00, VO + UE
Di, 23. Jänner 2024, 16:00 bis 18:00, VO + UE



Course dates

Tue16:00 - 18:0010.10.2023Projektraum HB1 - 6/253 - Achtung! Werkraum, kein Seminarraum! Introduction
Tue16:00 - 18:0024.10.2023 - 23.01.2024Projektraum HB1 - 6/253 - Achtung! Werkraum, kein Seminarraum! VO + UE
PR for architects - Single appointments

Examination modalities

Attendance, collaboration, ongoing homework, press text + main subject.


DayTimeDateRoomMode of examinationApplication timeApplication modeExam
Tue - 25.06.2024writtenno application-Endbenotung

Course registration

Begin End Deregistration end
14.09.2023 08:00 27.09.2023 09:00 27.09.2023 10:00

Registration modalities

ACHTUNG: Die Vorlesung ist mit der Übung gekoppelt!


Study CodeObligationSemesterPrecon.Info
033 243 Architecture Not specified
066 443 Architecture Not specified
600 SOF Transferable Skills - Architektur Not specified


No lecture notes are available.

Accompanying courses