253.498 PR for architects
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2022S, VO, 1.5h, 2.25EC

Properties

  • Semester hours: 1.5
  • Credits: 2.25
  • Type: VO Lecture
  • Format: Hybrid

Learning outcomes

After successful completion of the course, students are able to develop simple PR concepts in an architectural context, determine journalistic text types, determine the dialogue groups relevant to a project, create a basic press distribution list, write simple news releases and press releases, and develop visual PR subjects.

Subject of course

Content of the course is to provide students the fundamentals of PR from the strategic planning of PR concepts to successful public relations practice of the dialogue group analysis to write good press releases.

Teaching methods

Introduction to the German-speaking architectural media landscape; research and analysis of media data, texts, dialogue groups and image material; writing of news and press releases; development of image subjects; short presentations, presentations and group work; guest lectures or excursions on a case-by-case basis.

Mode of examination

Immanent

Additional information

ATTENTION: The exercise is coupled with the lecture!

The exercise is limited to 25 participants.

DATES:

Fr, 11. März 2022, 10:00 bis 12:00, Einführung, Präsenz

Fr, 25. März 2022, 10:00 bis 12:00, VO + UE, Zoom

Fr, 08. April 2022, 10:00 bis 12:00, VO + UE, Präsenz

Fr, 29.April 2022, 10:00 bis 12:00, VO + UE, Zoom

Fr, 13. Mai 2022, 10:00 bis 12:00, VO + UE, Präsenz

Fr, 27. Mai 2022, 10:00 bis 12:00, VO + UE, Zoom

Fr, 17. Juni 2022, 10:00 bis 12:00, VO + UE, Zoom

Fr, 24. Juni 2022, 10:00 bis 12:00, VO + UE, Zoom

 

Lecturers

Institute

Course dates

DayTimeDateLocationDescription
Fri10:00 - 12:0011.03.2022Projektraum 13 - Achtung! Werkraum, kein Seminarraum! Einführung
Fri10:00 - 12:0008.04.2022Projektraum 13 - Achtung! Werkraum, kein Seminarraum! Review
Fri10:00 - 12:0013.05.2022Projektraum 13 - Achtung! Werkraum, kein Seminarraum! Review
Fri10:00 - 12:0017.06.2022Projektraum 13 - Achtung! Werkraum, kein Seminarraum! Review
Fri10:00 - 12:0024.06.2022Projektraum 13 - Achtung! Werkraum, kein Seminarraum! Review

Examination modalities

Attendance, participation, ongoing homework, press release + main subject.

Exams

DayTimeDateRoomMode of examinationApplication timeApplication modeExam
Fri - 03.02.2023writtenno application-Endbenotung
Fri - 23.06.2023writtenno application-Endbenotung

Course registration

Begin End Deregistration end
14.02.2022 08:00 07.03.2022 23:59 07.03.2022 23:59

Registration modalities

ATTENTION: The exercise is coupled with the lecture!

Curricula

Study CodeSemesterPrecon.Info
033 243 Architecture
066 443 Architecture

Literature

No lecture notes are available.

Accompanying courses

Language

German