After successful completion of the course, students are able to develop simple PR concepts in an architectural context, determine journalistic text types, determine the dialogue groups relevant to a project, create a basic press distribution list, write simple news releases and press releases, and develop visual PR subjects.

Content of the course is to provide students the fundamentals of PR from the strategic planning of PR concepts to successful public relations practice of the dialogue group analysis to write good press releases.

Introduction to the German-speaking architectural media landscape; research and analysis of media data, texts, dialogue groups and image material; writing of news and press releases; development of image subjects; short presentations, presentations and group work; guest lectures or excursions on a case-by-case basis.

If you are interested in participating in “PR for Architects”, please register via TISS both the lecture and the exercise. If you have questions please send an e-mail  to contact@isabellamarboe.at and to montecuccoli@content-event.at.

The course is implemented online using ZOOM. Due to the dialogic and practice-oriented conception of the LVA - in addition to many theoretical and practical inputs from the speakers - various learning tasks and homeworks have to be done in working groups during the semester.

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CAUTION: The lecture is linked with the exercise!

The course is limited to 30 participants.

DATES:

Fr, 12. März 2021, 10:00 bis 12:00, Introduction

Fr, 26 März 2021, 10:00 bis 12:00, VO + UE

Fr, 16. April 2021, 10:00 bis 12:00, VO + UE

Fr, 30.April 2021, 10:00 bis 12:00, VO + UE

Fr, 07. Mai 2021, 10:00 bis 12:00, VO + UE

Fr, 21. Mai 2021, 10:00 bis 12:00, VO + UE

Fr, 11. Juni 2021, 10:00 bis 12:00, VO + UE

Fr, 25. Juni 2021, 10:00 bis 12:00, VO + UE

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If, due to the requirements of the Federal Government or the TU Wien, it becomes impossible to hold the class, the examination, and/or the class meetings on site, the class will move online. If this happens, the announced dates for the class lectures and examinations (part performances) may change. If the class moves online, the following methods and modes will apply: 

Method when moving online: 

The course will be held online via Zoom or GoToMeeting. 

Exam mode when moving online: 

Evaluation will be continuous even if the class moves online. The final presentation will be carried out on Zoom. Student work will be submitted in both analogue and digital form.

Assessment model for the online exam: both analogue and digital submissions and presentations will be assessed.

Required technical equipment for participation in the course and examination: stable internet access, Zoom or GoToMeeting.

Attendance, participation, ongoing homework, press release + main subject.