After successful completion of the course, students are able to develop simple PR concepts in an architectural context, determine journalistic text types, determine the dialogue groups relevant to a project, create a basic press distribution list, write simple news releases and press releases, and develop visual PR subjects.

Content of the course is to provide students the fundamentals of PR from the strategic planning of PR concepts to successful public relations practice of the dialogue group analysis to write good press releases.

Introduction to the German-speaking architectural media landscape; research and analysis of media data, texts, dialogue groups and image material; writing of news and press releases; development of image subjects; short presentations, presentations and group work; guest lectures or excursions on a case-by-case basis.

ATTENTION: The exercise is coupled with the lecture!

The exercise is limited to 25 participants.

DATES:

Mo, 05.10.2020, 10.00 bis 12.00, Introduction

Mo, 19.10.2020, 10.00 bis 12.00, VO + UE

Mo, 09.11.2020, 10.00 bis 12.00, VO + UE

Mo, 23.11.2020, 10.00 bis 12.00, VO + UE

Mo, 07.12.2020, 10.00 bis 12.00, VO + UE

Mo, 14.12.2020, 10.00 bis 12.00, VO + UE

Mo, 11.01.2021, 10.00 bis 12.00, VO + UE

Mo, 25.01.2021, 10.00 bis 12.00, VO + UE

Attendance, participation, ongoing homework, press release + main subject.

ACHTUNG: Die Vorlesung ist mit der Übung gekoppelt!