253.498 PR for architects
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2018W, VO, 1.5h, 2.25EC

Properties

  • Semester hours: 1.5
  • Credits: 2.25
  • Type: VO Lecture

Aim of course

The aim of this course is to explain the meaning and the associated basic concepts of public relations for architectural projects and to provide an overview of the diversity of possible PR-actions.

Projects such as Museumsquartier by Ortner & Ortner in Vienna, Frank O. Gehry's Guggenheim museum in Bilbao, Elbphilarmonie by Herzog & de Meuron in Hamburg and many others, show how "messages" are communicated by built projects. Architecture concerns each one of us; moreover, the use of public funds requires further justification in front of a critical public. The main aim of public relations work is not so much to increase revenue and profits or to defend project weaknesses and image problems. Rather, PR can help to provide understanding, recognition and allies.

PR is the art to communicate successfully with all relevant public parties, ranging from neighbours to sponsors, suppliers, future owners and users, all the way up to city and district politicians, as well as media representatives.

Subject of course

Content of the course is to provide students the fundamentals of PR from the strategic planning of PR concepts to successful public relations practice of the dialogue group analysis to write good press releases.

Additional information

ATTENTION: The exercise is coupled with the lecture!

The exercise is limited to 30 participants.

Lecturers

Institute

Course dates

DayTimeDateLocationDescription
Fri10:00 - 12:0005.10.2018Projektraum RG - 4/253 - Achtung! Werkraum, kein Seminarraum! PR für Architekten Einführung
Fri10:00 - 12:0012.10.2018Projektraum RG - 4/253 - Achtung! Werkraum, kein Seminarraum! PR für Architekten
Fri10:00 - 12:0019.10.2018Projektraum RG - 4/253 - Achtung! Werkraum, kein Seminarraum! PR für Architekten
Fri10:00 - 12:0009.11.2018Projektraum RG - 4/253 - Achtung! Werkraum, kein Seminarraum! PR für Architekten
Fri10:00 - 12:0016.11.2018Projektraum RG - 4/253 - Achtung! Werkraum, kein Seminarraum! PR für Architekten
Fri10:00 - 12:0007.12.2018Projektraum RG - 4/253 - Achtung! Werkraum, kein Seminarraum! PR für Architekten
Fri10:00 - 12:0011.01.2019Projektraum RG - 4/253 - Achtung! Werkraum, kein Seminarraum! PR für Architekten
Fri10:00 - 12:0025.01.2019Projektraum RG - 4/253 - Achtung! Werkraum, kein Seminarraum! PR für Architekten
Tue10:00 - 12:0029.01.2019 Airport City ViennaVernissage Airport City Project

Exams

DayTimeDateRoomMode of examinationApplication timeApplication modeExam
Mon - 27.01.2020writtenno application-Endbenotung

Course registration

Begin End Deregistration end
13.09.2018 08:00 05.10.2018 09:00 05.10.2018 10:00

Registration modalities:

ACHTUNG: Die Vorlesung ist mit der Übung gekoppelt!

Curricula

Study CodeSemesterPrecon.Info
033 243 Architecture
066 443 Architecture

Literature

No lecture notes are available.

Accompanying courses

Language

German