After successful completion of the course, students are able to identify journalistic text types, to consume media more consciously, to use language specifically in the architectural context, to write simple news and press releases, to develop a simple PR concept.
Contents of the course are the teaching of the basics of PR and journalism in the context of architecture, more conscious consumption of media, increased awareness of language, knowledge of how to compose good, concise texts suitable for press work and for describing one's own projects.
Introduction to the German-language architectural media landscape; introduction to PR in the architectural context, presentations of case studies, research and analysis of text content, websites, media data, writing of news and press releases; development of image subjects; presentations and group work; continuous feedback by the instructor, occasional guest lectures or excursions.
If you are interested in participating in “PR for Architects”, please register via TISS both the lecture and the exercise. Prerequisites for participation are attendance at the introductory lecture and submission of the first exercise. If you have questions please send an e-mail to contact@isabellamarboe.at.
The course is largely held in face-to-face clases and on an ad hoc basis via ZOOM. Due to the dialogical and practice-oriented conception of the course - in addition to many theoretical and practical inputs from the lecturers - various learning tasks and homework assignments have to be completed individually and in working groups during the semester.
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ATTENTION: The lecture is coupled with the exercise!
The exercise is limited to 25 participants.
DATES
Di. 08. Oktober 2024, 16:00 bis 18:00, Introduction
Di. 22. Oktober 2024, 16:00 bis 18:00, VO + UE
Di, 5. November 2024, 16:00 bis 18:00, VO + UE
Di, 19. November 2024, 16:00 bis 18:00, VO + UE
Di. 03. Dezember 2024, 16:00 bis 18:00, VO + UE
Di, 17. Dezember 2024, 16:00 bis 18:00, VO + UE
Di, 7. Jänner 2025, 16:00 bis 18:00, VO + UE
Di, 21. Jänner 2025, 16:00 bis 18:00, VO + UE
Attendance, collaboration, ongoing homework, press text + main subject.