After successful completion of the course, students are able to develop simple PR concepts in an architectural context, determine journalistic text types, determine the dialogue groups relevant to a project, create a basic press distribution list, write simple news releases and press releases, and develop visual PR subjects.
Introduction to the German-speaking architectural media landscape; research and analysis of media data, texts, dialogue groups and image material; writing of news and press releases; development of image subjects; short presentations, presentations and group work; guest lectures or excursions on a case-by-case basis.
ATTENTION: The exercise is coupled with the lecture!
The exercise is limited to 25 participants.
DATES:
Mo, 05.10.2020, 10.00 bis 12.00, Introduction
Mo, 19.10.2020, 10.00 bis 12.00, VO + UE
Mo, 09.11.2020, 10.00 bis 12.00, VO + UE
Mo, 23.11.2020, 10.00 bis 12.00, VO + UE
Mo, 07.12.2020, 10.00 bis 12.00, VO + UE
Mo, 14.12.2020, 10.00 bis 12.00, VO + UE
Mo, 11.01.2021, 10.00 bis 12.00, VO + UE
Mo, 25.01.2021, 10.00 bis 12.00, VO + UE
Attendance, participation, ongoing homework, press release + main subject.