195.103 Innovation Project 2
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2024S, PR, 2.0h, 5.0EC


  • Semester hours: 2.0
  • Credits: 5.0
  • Type: PR Project
  • Format: Hybrid

Learning outcomes

After successful completion of the course, students are able to...

  • test and evaluate business ideas
  • pitch business ideas in front of a jury (multiple presentations)
  • integrate the feedback from external industry experts
  • pivot and iterate when needed in order to implement your business idea
  • being able to tell a story about the business idea and the vision (storytelling)

Subject of course

IMPORTANT: This lecture is only for students assigned to the supplementary curriculum "Extended Study on Innovation" offered by the Innovation Incubation Center (i²c)! For further information, please visit http://i2c.tuwien.ac.at/home/are-you-a-student/how-to-apply/ 

***ECTS Breakdown***

6 ECTS = 150 hours

40        Lectures (Workshops, Mentoring- and Input-Sessions, Milestone-Presentations)
40        Prepare for Milestone-Presentations
70        Work on individual project (different topics)

***Content decription***

1. Innovation Project 1+2 - General Content:

The "Innovation Project" of the Extended Study on innovation will focus on implementing the lessons learned within the other lectures. Students of the curriculum will work on a concrete innovation project in order to consolidate and strengthen the innovation knowledge in a real innovation case. The lecture starts in winter semester with "Innovation Project 1" and concludes in summer semester with "Innovation Project 2".


1.2. Format of Course:

The course consists of input- and mentoring-sessions, as well as milestone-presentations:

  • In the input- and mentoring-sessions on specific topics, experienced mentors support the students in implementing the theory learned in their individual projects.
  • In the milestone-presentations, students will present the current status or specified aspects of their project to the others and some mentors, who will offer feedback and help them to improve and adapt with asking critical questions.

The  Extended Study on Innovation will conclude with the Demo Day, where the students pitch their innovation projects to a jury of innovation scouts and potential investors. The best projects will be awarded with special prizes (e.g. the acceptation into the TUW i2nkubator program or a place in the co-working space - Founder Space).

2. Innovation Project 2 – Content Overview:

  • Storytelling for Business
  • 1:1 Input/feedback session with experts
  • Milestone Presentations
  • Demo Day (final pitch)

2.1. Input/Feedback session with expert in No-Code (lecturer: Michael Ionita)

No-Code means Business” - how you can profit from it!

In this part of the No-Code workshop, students will present how they implemented no-code techniques to their projects and will receive individual feedback and inputs from an expert. This part of the workshop is meant to give students maximum value for their project, and hard facts than apply to them. 


2.2. Storytelling for Business (lecturer: Daria Shornikova)

Session 1 – Storyteller basics kit

The best ideas and the best products reach our hearts and homes thanks to great stories. However, we still see storytelling, one of the oldest human tools for communication, as a superpower that is difficult to master and apply to specific situations and contexts.

This session is to help entrepreneurs discover storytelling talent in themselves. Participants are introduced to the basic principles of creating a compelling story and learn techniques for capturing the audience's attention. They also have the opportunity to put the new knowledge into practice.

  • Storytelling, Human Nature and the Brain
  • What is a Story?
  • Tell your 1st story (Memorable self / project presentation)
  • Most common Storytelling techniques
  •  Story Structures & Models
  •  Tell your 2nd story (Your client’s Hero’s Journey)
  • 10 steps to get

Session 2 – Brand storytelling, influence and growth

Telling stories is a great strategic tool for business. Brand narrative allows companies to impact the thinking of their customers, build lasting connection and action. On the other hand, storytelling is essential to aline, inspire and lead a team. This session offers a clear step-by-step guide to design powerful brand stories, engage deeply with your audience, and gain influence by applying storytelling to professional contexts. Participants will develop their brand story into a pitch script and a deck structure.

  • Influence through Storytelling
  • Tell your 3rd story (Convince an investor or a client on an offer)
  • Brand storytelling & Cases
  • StoryHunting & StoryActivation
  •  Work in groups to develop the start-up’s story (pitch script & deck structure)
  • Wrap up tips and inspirations

Session 3 – 1:1 Input / feedback session

In this part of the No-Code workshop, students will present how their "business story" and will receive individual feedback and inputs from a storytelling expert. This part of the workshop is meant to give students maximum value for their project, and hard facts than apply to them. 


2.3. Pitch training session (lecturer: Daniel Cronin)

What makes a pitch a ‘perfect’ pitch? Get to know the success factors of a great pitch. Get insights about how to implement a captive story in your pitch.  Learn the techniques from the ‘Pitch-Professor’ himself.

Present your pitch

  • Present your pitch
  • Get individual feedback

2.4. Milestone-presentation: Extended pitch deck (various lecturers):

The project teams will present their Extended Pitch Desks for their projects including all relevant topics (problem, solution, validation, market, competition, business model, finances, go-to-market-strategy, team etc.). A jury of various mentors will offer feedback and challenge the teams with questions


2.5. Milestone-presentation: 3-min-pitch (various lectureres):

The project teams will present their 3-min-pitch, which they will also present at the Demo Day. A jury of various mentors will offer feedback and challenge the teams with questions.


2.6 Demo Day, final presentation

The Extended Studies on Innovation concludes with the Demo Day, where the students pitch their innovation projects to a high-profile jury and potential investors.


***Lecturers and Mentors***

Michael Ionita
 is an entrepreneur with a tech/developer background, with more than 15 years of experience in building and leading successful software teams. He is an expert in No-Code and blockchain development.

Daria Shornikova is a storyteller, content creator, curator and creative project manager. For the past two years, she has led and managed Mind The Gap Stories, a content agency that designs and implements storytelling strategies and creates A/V to enable change in corporate cultures. With a multidisciplinary team of creatives, editors and designers, she helped companies such as Repsol, La Caixa, Seat, Hesperia or Banco del Pacífico and their teams to navigate the new realities, from basic conceptual design to complete transmedia plans.

Daniel Cronin is a passionate marketer and public speaker. He studied at the Vienna University of Economics and Business where he qualified with a Masters in Economics & Social Science. He wrote his thesis on Mobile Marketing and in 2011 became a founding member of the full-service app-agency "all about apps", where he was Head of Marketing. Daniel is Co-Founder and Member of the Board of AustrianStartups and lectures Mobile Business and Marketing at the University of Applied Sciences in Hagenberg. He presented the show "2Minuten, 2Millionen" die PULS4 Startup-Show on national TV. Daniel has also hosted many events and panels including Startup Week 2011, Pioneers Festival 2012 & 2013 as well as the World Business Dialogue and the EBAN Annual Congress, both in 2013.

Alexandra Negoescu holds a degree in computer science and E-Business. Her deep understanding of new technologies can assess both the technical and business value of new opportunities. Over the past years working at the TU Wien Innovation Incubation Center, she has been focusing extensively on helping TU Wien scientists assess the business potential of their research projects and, through the TUW i²ncubator incubation program, bring their research from the lab to society.

Prof. Dr. Michael Heiss is Principal Consultant for Digital Enterprise at Siemens. He studied Electrical Engineering at TU Wien, made a post-doc at MIT in Boston, started his industry career at Bosch and is since 1996 with Siemens in various leading positions for Knowledge, Innovation and Technology Management always with a focus on Open Innovation and Knowledge Networking. He is also Vice Chair of IEEE Austria and Chair of the IEEE Technology Management Council, Chapter Central Europe.

Thomas Schranz is software developer, serial entrepreneur, and Angel Investor. He organizes Software Engineering Retreats and Hackathons related to emerging technology from data science, functional programming, machine learning, blockchain, and augmented reality. Due to his experience as a serial entrepreneur and angel investor he has a lot of experience in how to build protoypes.

Georg Kuttner has been supporting and shaping national and regional start-up ecosystems for years and has a high understanding for the needs of entrepreneurs away from typical startups hotspots. He regularly shares his experiences and expertise in the startup and tech world with founders across the globe and accompanies them on their way to sustainable success. Besides that, he is also a professional event moderator, public speaker, event facilitator, innovation coach & pitch trainer with numerous engagements at home and abroad and clients from both the corporate and the startup world.

Teaching methods

It's a very dynamic, practical, and hands-on type of course where students are given the opportunity to both practice what they've learned throughout the lecture - and even practice what they haven't yet learned. A great attitude, creativity, and a sense of thinking different are required for personal success in this seminar.

Mode of examination


Additional information

IMPORTANT: This lecture is only for students assigned to the supplementary curriculum "Extended Study on Innovation" offered by the Innovation Incubation Center (i²c)! For further information, please visit http://i2c.tuwien.ac.at/home/are-you-a-student/how-to-apply/



Course dates

Fri17:00 - 20:0001.03.2024Seminarraum 362 - 1 Kick Off Event Summer Semester
Fri15:00 - 18:0008.03.2024 OnlineNo-Code 1:1 Feedback
Fri10:00 - 18:0019.04.2024Seminarraum CHEG - ETIT Business Storytelling
Mon17:00 - 21:0029.04.2024Seminarraum 362 - 1 1:1 Pitching Feedack
Fri16:00 - 20:0003.05.2024 OnlineBusiness Storytelling 1:1 Feedback
Mon15:00 - 20:0027.05.2024Seminarraum CHEG - ETIT Extended Pitch Deck Presentation
Tue17:00 - 21:0011.06.2024 TUtheSky3-min Pitch Presentation
Tue12:00 - 20:0018.06.2024 TUtheSkyDemo Day

Examination modalities

  • Attendance at lectures

  • Participation at input- and mentoring-sessions and in feedback-sessions for other students

  • Performance at milestone-presentations

Course registration

Begin End Deregistration end
12.05.2023 10:00 18.09.2023 10:00


The student has to be enrolled for at least one of the studies listed below


Study CodeObligationSemesterPrecon.Info
046 002 Innovation Not specified


No lecture notes are available.