IMPORTANT: This lecture is only for students assigned to the supplementary curriculum "Extended Studies on Innovation" offered by the Innovation Incubation Center (i²c)! For further information, please visit http://i2c.tuwien.ac.at/home/are-you-a-student/how-to-apply/
***ECTS Breakdown***
6 ECTS = 150 hours
40 Lectures (Workshops, Mentoring- and Input-Sessions, Milestone-Presentations)
40 Prepare for Milestone-Presentations
70 Work on individual project (different topics)
***Content decription***
1. Innovation Project 1+2 - General Content:
The "Innovation Project" of the Extended Studies on innovation will focus on implementing the lessons learned within the other lectures. Students of the curriculum will work on a concrete innovation project in order to consolidate and strengthen the innovation knowledge in a real innovation case. The lecture starts in winter semester with "Innovation Project 1" and concludes in summer semester with "Innovation Project 2".
1.1. The following topics will be covered over 2 semester:
- Customer exploration, problem validation, solution, value proposition
- Design Thinking
- Prototyping, problem-solution-fit
- Lean Canvas
- Competition & Market Analysis
- Slide Deck Writing & Storytelling
- Pitch Training
- Demo Day (final pitch)
All the concepts are evaluated by a jury during various presentations focusing either on the whole content learned over the semester and / or on a specific skill. The presentations are: 1. Milestone Presentation | Storytelling Presentation | Extended Pitchdeck Presentation | 3min Pitch Presentation
1.2. Format of Course:
The course consists of input- and mentoring-sessions as well as milestone-presentations:
- In the input- and mentoring-sessions on specific topics, experienced mentors support the students in implementing the theory learned in their individual projects. The input- and mentoring-sessions will cover the topics Design Thinking, prototyping, Business Model Canvas, competition and market analysis, product-market-fit, storytelling, slide deck writing and pitching.
- In the milestone-presentations, students will present the current status or specified aspects of their project to the others and some mentors, who will offer feedback and help them to improve and adapt with asking critical questions.The milestone-presentations will include Business Model Canvas, competition and market analysis; marketing-, sales- and PR-strategy; finance plan & financing strategy; extended pitch deck and a 3-min-pitch deck.
The Extended Studies on Innovation will conclude with the Diploma Demo Day, where the students pitch their innovation projects to a jury of innovation scouts and potential investors and the best projects will be awarded with special prizes (e.g. the acceptation into the TUW i2nkubator program or a place in the co-working space Founder Space).
2. Innovation Project 2 – Content Overview:
- Storytelling & Slidedeck Writing
- Pitch Training
- Feedback Sessions
- Presentations
Innovation Project 2 – Detailed Content:
1. Storytelling & Slide Deck Writing (lecturer: Alex Pinter, Thomas Schranz)
CLASS CONTENT:
For startups, it’s important to convey a coherent message in easy-to-understand terms while pitching your company. You usually only have a couple of minutes to make a connection and a strong impression on investors. Therefore, how to convey your message is prior to convincing them.
This lecture is all about learning that good, structured stories deliver a competitive edge because it’s easier to attract any audience - whether they’re customers, suppliers, partners, employees or investors. How to tell an engaging story and where to put special focus on is the main task of this course. Startups need to hit the emotional level that will really make a presentation fly - great pitches share certain characteristics that students should be aware of.
CLASS OBJECTIVES:
The primary objectives of the course are to enable you to:
- Dive into different pitch frameworks and application forms of high-profile accelerator programs in the USA.
- Learn about storylining and Minto structures (also for slides!)
- Realize that storytelling is not synonymous with storylining.
- Understand the principles of stickiness.
- Recognize that most listeners will remember 3 or 4 key points from a pitch at most.
- Think bigger and master the art of pitching with great story vertebrae (Y Combinator-like).
To realize these objectives, students will become familiar with the most popular pitch frameworks, best practices as well as tips and tricks for slide deck writing (slides). This course will equip you with the tools and insights to create complete yet concise presentations - hence, an easy-to-follow storyline with great clarity. By the end of the course, students should have a strong understanding that there is no ultimate guide to raising money or creating the perfect pitch (which does not exist anyway). It aims to give an overview about the complex art of pitching, its relation to storytelling and to provide students with useful hacks and real-life examples to improve their current pitch decks.
OVERVIEW OF CLASS TOPICS:
Topics covered include pitch frameworks (incl. best practice presentation decks), storylining, storytelling, logic in writing and thinking (Minto), SUCCESs and GAME framework and thus, AngelPad, Y Combinator, Techstars as well as the newly hyped Clubhouse app.
TEACHING STYLE:
We greatly enjoy doing, teaching, and continually learning about slide deck writing and storylining and make each class as lively, interactive and hands-on as possible. A great attitude, creativity, and a sense of thinking outside-the-box are required to maximize your learnings. Feel free to ask questions at any time. We love to discuss and reflect on things.
As serial entrepreneurs, each of us has over twelve years of experience developing startups - in Europe as well as in Silicon Valley. Hence, the course is designed to be very practical so that students can apply what they learn in class to a wide variety of products and services. We will use case studies to guarantee effective learning (if required).
2. 2nd Milestone-presentation: Storytelling presentation (various lecturers):
The project teams will present their business project in the form of storytelling. Students gained input on the theoretical content in a 2 day workshop before. A jury of various mentors will offer feedback and challenge the teams with questions.
3. Feedback Session (lecturer: Bernhard Holzer)
In this workshop student will shortly present their start-up ideas and receive 1:1 feedback from a general and PR perspective on how to improve further.
4. Pitch Training (lecturer: Daniel Cronin)
What makes a pitch a ‘perfect’ pitch. Get to know the success factors of a great pitch. Get insights about how to implement a captive story in your pitch. Learn the techniques from the ‘Pitch-Professor’ himself.
1:1 Pitch Training Session
- Present your pitch
- Get individual feedback
5. 3rd Milestone-presentation: Extended pitch deck (various lecturers):
The project teams will present their Extended Pitch Desks for their projects including all relevant topics (problem, solution, validation, market, competition, business model, finances, go-to-market-strategy, team etc.). A jury of various mentors will offer feedback and challenge the teams with questions
6. 4th Milestone-presentation: 3-min-pitch (various lectureres):
The project teams will present their 3-min-pitch-deck which they will also present at the Demo Day. A jury of various mentors will offer feedback and challenge the teams with questions.
8. Demo Day, final presentation
The Extended Studies on Innovation concludes with the Demo Day, where the students pitch their innovation projects to a jury of potential investors.
***Lecturers and Mentors***
Prof. Dr. Michael Heiss is Principal Consultant for Digital Enterprise at Siemens. He studied Electrical Engineering at TU Wien, made a post-doc at MIT in Boston, started his industry career at Bosch and is since 1996 with Siemens in various leading positions for Knowledge, Innovation and Technology Management always with a focus on Open Innovation and Knowledge Networking. He is also Vice Chair of IEEE Austria and Chair of the IEEE Technology Management Council, Chapter Central Europe.
Daniel Cronin is a passionate marketer and public speaker. He studied at the Vienna University of Economics and Business where he qualified with a Masters in Economics & Social Science. He wrote his thesis on Mobile Marketing and in 2011 became a founding member of the full-service app-agency "all about apps", where he was Head of Marketing. Daniel is Co-Founder and Member of the Board of AustrianStartups and lectures Mobile Business and Marketing at the University of Applied Sciences in Hagenberg. He presented the show "2Minuten, 2Millionen" die PULS4 Startup-Show on national TV. Daniel has also hosted many events and panels including Startup Week 2011, Pioneers Festival 2012 & 2013 as well as the World Business Dialogue and the EBAN Annual Congress, both in 2013.
Alex Pinter is co-founder of Trayn, a platform for strength and conditioning coaches to create fully individualized training programs for athletes faster and easier. It was officially launched in 2014 with selected professional sports teams in the US and Canada. Prior to that, he was a strategy consultant at Accenture for many years and worked with numerous international clients across Europe (main industry focus: consumer goods, retail, high-tech, and chemicals).
Bernhard Holzer is a PR professional and one of the most well-known communications experts in the Austrian and German Startup scene. He worked in a leading communications position at Germanys biggest Startup-factory Rocket Internet in Berlin. Before that he founded zoomsquare, Austrias Startup of the year 2013. He also set up the StartupPR and Storytelling company woodspr, focusing on Austria, Germany and Switzerland (DACH-region) as well as international Tech media.
Thomas Schranz is software developer, serial entrepreneur, and Angel Investor. He organizes Software Engineering Retreats and Hackathons related to emerging technology from data science, functional programming, machine learning, blockchain, and augmented reality. Due to his experience as a serial entrepreneur and angel investor he has a lot of experience in how to build protoypes.
Markus Lang, former tech entrepreneur now seasoned venture capitalist, Markus is a partner in Speedinvest’s sector-agnostic seed team. He is passionate about B2B software companies (led Impala, Upvest, Shapr3D) and consumer ventures (led SecondNature, Refurbed) that tackle under-digitized markets. Previously in charge of the fund’s pre-seed activities, he built a transverse portfolio of 40+ companies all across Europe. Earlier in his career, he co-founded an investor-backed logistics tech startup, advised multiple companies on their path to scale, and ran his own venture. He has a background in Business Administration and Law. Markus is a very active contributor to the local ecosystem. He runs initiatives to increase diversity in business leadership and holds board or advisory roles in several nonprofits and public institutions. In 2018, he was included in Forbes Magazine’s annual 30 under 30 list.
Florian Hämmerle studied Intermedia Design in Vorarlberg, worked as a marketer, illustrator and brand designer for various agencies in Vorarlberg, Tirol and Vienna. Tired of constraining job definitions he turned his versatility into business and founded Hämmerle & Luger together with the graphic designer Vinzenz Luger. The branding studio works with agile teams, its size adapts to the challenge given and is driven by a simple cause: to make branding accessible to everyone.
Voraussetzung für die Anmeldung ist eine Fortmeldung zu einem der folgenden Studien:
