195.097 Innovation Project 1
Diese Lehrveranstaltung ist in allen zugeordneten Curricula Teil der STEOP.
Diese Lehrveranstaltung ist in mindestens einem zugeordneten Curriculum Teil der STEOP.

2018W, PR, 2.0h, 6.0EC


  • Semesterwochenstunden: 2.0
  • ECTS: 6.0
  • Typ: PR Projekt

Ziele der Lehrveranstaltung

  • Coming up with a solution for an assumed problem with a value proposition for the customer using design thinking methods
  • Conducting a problem validation (e.g. interviews with potential customers to validate assumptions) and adapt/change product/service accordingly
  • Conducting a problem-solution-fit validation: build a first prototype/mock-up, test it and adapt/change it accordingly
  • Developing the Business Model Canvas
  • Conducting a competitor and market analysis

Inhalt der Lehrveranstaltung

IMPORTANT: This lecture is only for students assigned to the supplementary curriculum "Diploma Supplement on Innovation" offered by the Innovation Incubation Center (i²c)! For further information, please visit http://i2c.ec.tuwien.ac.at/home/are-you-a-student/how-to-apply/

***ECTS Breakdown***

6 ECTS = 150 hours

45    Lectures (Workshops, Mentoring- and Input-Sessions, Milestone-Presentations)
30    Prepare for Milestone-Presentations
75    Work on individual project (different topics)

***Content decription***

Innovation Project 1+2 - General Content:

The "Innovation Project" of the supplementary curriculum on innovation will focus on implementing the lessons learned within the other lectures. Students of the curriculum will work on a concrete innovation project in order to consolidate and strengthen the innovation knowledge in a real innovation case. The lecture starts in winter semester with "Innovation Project 1" and concludes in summer semester with "Innovation Project 2".

The following topics will be covered:

  • Customer exploration, problem validation, solution, value proposition
  • Design Thinking
  • Prototyping, problem-solution-fit
  • Business Model Canvas (BMC)
  • Competition & Market Analysis
  • Milestone-presentations: Marketing-, sales- & PR-strategy, finance plan & financing strategy, extended pitch deck, 3-min.-pitch
  • Slide Deck Writing, Storytelling & Pitching
  • Demo Day (final pitch)

Innovation Project 1+2 – Format of Course:

The course consists of input- and mentoring-sessions as well as milestone-presentations:
-    In the input- and mentoring-sessions on specific topics, experienced mentors support the students in implementing the theory learned in their individual innovative projects.The input- and mentoring-sessions will cover the topics Design Thinking, Problem-Solution-Fit, prototyping, Business Model Canvas, competition and market analysis and product-market-fit.
-    In the milestone-presentations, students will present specified aspects of their project to the others and some mentors, who will offer feedback and help them to improve and adapt with asking critical questions. The milestone-presentations will include Business Model Canvas, competition and market analysis; marketing-, sales- and PR-strategy; finance plan & financing strategy; extended pitch deck and a 3-min-pitch deck.

The Diploma Supplement on Innovation will conclude with the Diploma Demo Day, where the students pitch their innovation projects to a jury of potential investors and the best projects will be awarded with special prizes (e.g. the acceptation into the TUW i2nkubator program or a place in the co-working space Founder Space).

Innovation Project 1 - Content Overview:

1. Idea Presentation and Discussion
2. Design Thinking Workshop
3. Problem-Solution-Fit Workshop
4. Business Model Canvas Workshop
5. Competition & Market Analysis Workshop
6. 1st Milestone-presentation + feedback: Problem, Solution, Validation, Prototype, Business Model Canvas, Competition & Market Analysis

Innovation Project 1 - Detailed Content:

1. Idea Presentation and Discussion (Stefan Kreppel, Tom Peruzzi):

Every student who has an innovative idea in mind, is invited to present it to the others. Ideas will be discussed and the first steps for builing project teams will be made.

2. Design Thinking Workshop (Stefan Kreppel, Tom Peruzzi):


  • Design Thinking in a Nutshell
  • The Rules of Design Thinking
  • The “Wallet Experiment”
  • Presentation of the problem statements of the student teams
  • Selection of the top problems à Teams to work on during this workshop
  • DT loops for the ideas incl. prototyping and testing
  • Presentation of the best ideas
  • Next steps for all students/team

Learnings and Takeaways:

  • Basic understanding of Design Thinking
  • New points of view for the presented problems
  • New ideas to further develop

3. Problem-Solution-Fit Workshop (Todd Davey):

Who cares about my idea?

The hands-on workshop run by an experienced entrepreneur and facilitator will prepare you to be able to test your idea and find the so -called ‘problem -solution’ fit. From defining hypotheses, hacking a prototype and defining your evidence-collecting process, the session will give you concrete steps to establishing why someone should care about your idea and for answering the question ‘is there a need for our concept?

Testing and Pretotyping - The workshop includes all the steps to test your idea including:

-          Empathy mapping
-          Value Proposition Design
-          Defining hypotheses
-          Defining and planning testing
-          Scrum
-          Hacking a version of your idea
-          Developing a pitch
-          Demo your idea

4. Business Model Canvas Workshop (Tom Peruzzi, various mentors):

You will get an input on the Business Model Canvas and then you will work on your own canvas with the support of various mentors.

5. Competition & Market Analysis (Florian Glatt, Max Ditzel):

Part 1: Competitive Advantage
-    Blue Ocean Strategy
-    Finding your USP

Part 2: Market Analysis
-    Market characteristics
-    PEST analysis, ADL Matrix, Porter's Five Forces, SWOT Analysis
-    Identifying market growth

Part 3: Product Market Fit
-    What is Product Market Fit?
-    Why is it relevant?
-    How can I target my current activities?
-    Which distribution channels should I use?

6. 1st Milestone Presentation (various mentors):

At the end of the first semester, you will present the current status of your project in the first milestone presentation in front of your colleagues and a jury of mentors, who will both offer feedback.

Presentation Topics: Problem, Validation, Solution, Prototyping, BMC, Competition & Market Analysis


Thomas Peruzzi founded aicooma in Austria, Switzerland and Germany and built it from scratch till earn-out in 2012. He then rejoined University in York for a second Master Study and took over several interims C*O positions in digital startups like laterpay or gigaset elements. Beside that he angel-invested in digital startups like getwiser, spireglobal, adespresso and advised emerging startups with his strong product and Technology background. He is boardmember of Crate and Advisory Board member of admoment, meinkauf, laterpay, refz.co and roq.ad. Thomas lectures Innovation Management and Technology Leadership and is a respected speaker for European Corporates with regards to lean product management and how to avoid the innovator's dilemma. International VCs and corporate ventures trust his view on technology during due diligence processes.

Stefan Kreppel is one of the leading start-up experts in Austria. He works as the start-up representative of the Austrian Research Promotion Agency (FFG) and is responsible for the start-up related funding and financing schemes with in this organisation. He also works as a speaker and juror in the start-up area with a focus on sustainable innovation and entrepreneurship in general. Furthermore Kreppel is mentor and coach off several Austrian start-ups and serves as a facilitator for the Austrian community. As an advisor he works on the transaction between the public and political sector and the start-up community. As an inventor and innovator he holds several out licensed international patents, developed several graphic designs and is highly influenced by design and open innovation approaches. Stefan was investment and funds manager of Raiffeisen Mezzanin Partners, a mezzanine funds with 60 millions under management. Prior he managed the first Austrian business angel network i2 with over 100 business angels as members. Kreppel obtains an environmental engineering degree from the University of Natural Resources and Life Sciences in Vienna and holds a Master's degree from the Danube University Krems and the CWRU Cleveland.

Michael Heiss is Principal Consultant for Digital Enterprise at Siemens. He studied Electrical Engineering at TU Wien, made a post-doc at MIT in Boston, started his industry career at Bosch and is since 1996 with Siemens in various leading positions for Knowledge, Innovation and Technology Management always with a focus on Open Innovation and Knowledge Networking. He is also and Vice Chair of IEEE Austria and Chair of the IEEE Technology Management Council, Chapter Central Europe.

Max Ditzel currently works as Acceleration Manager at WhatAVenture and is in charge of the setup and support of acceleration and incubation programs that guided more than 750 startups and 250 corporate innovation teams. Besides that he is responsible for the development and implementation of innovation strategies for leading companies in fields like energy, logistics and finance. His activities are mainly focusing on intrapreneurship, synergies between corporates and startups as well as open innovation around technologies. Furthermore, Max is an experienced mentor and speaker for innovation and startup initiatives such as Startup Live, Pioneers of the Balkans, Founder Institute, Pioneers Festival as well as lecturer for the diploma Innovationmanagement at BFI.

Florian Glatt-Wodzynski is marketing consultant with a double focus on management accounting and innovation. He has a proven track record of over 15 years across the whole value chain. His last responsibility was as country Marketing Manager for the Austrian subsidiary of an international healthcare company. Previously, he performed in marketing and management accounting for IT companies (Oracle and IBM), as well as in Life Sciences (Boehringer Ingelheim, JnJ). Florian’s area of expertise spans from quantitative strategy including developing the business model, targeting and pricing to execution by developing targets, KPIs, initiatives and automation. Clients value his holistic approach to measure rigorously marketing efforts for effectiveness and efficiency – following the rationale that you can only manage what you can measure. Florian graduated with a double degree CEMS Master from HEC Paris and the Vienna University for Economics and Business. He lives in Vienna and is fluent in French, English and German.

Todd Davey is an Associate Professor of Entrepreneurship at the Institut Mines-Télécom Business School in Paris and a visiting researcher at Imperial College (UK), Technical University of Vienna (AUT) and the University of Adelaide (AUST) in the topics of entrepreneurship and innovation. Formerly a Senior Manager with Deloitte Australia’s Technology Commercialisation Group and responsible part of the executive team for one of Australia’s fastest growing start-ups in the 2000s, Todd has ‘switched sides’ to work within academia, completing his PhD at the VU Amsterdam. He was the Project Director of the largest study yet completed into cooperation between European universities and business, a study completed for the European Commission in 2010 and again in 2017. Todd is the author of the book ‘Entrepreneurship at Universities’, co-editor of the Future Universities Thoughtbook, a Director at the University-Industry Innovation Network (UIIN) as well as at the Science-to-Business Marketing Research Centre, Germany and the creator of TechAdvance™, a tool for evaluating technologies.

Weitere Informationen


This lecture is only for students assigned to the supplementary curriculum on innovation!

For further information please visit http://i2c.ec.tuwien.ac.at/



LVA Termine

Mo.17:30 - 19:3001.10.2018 Floragasse 7, Seminarraum ground floorKick-Off
Mi.17:00 - 21:0031.10.2018 Floragasse 7, Seminarraum ground floorIdea Presentation + Discussion
Sa.10:00 - 18:0017.11.2018 Kontaktraum, Gußhausstraße 27-29, 6.OGDesign Thinking Workshop
Sa.10:00 - 18:0024.11.2018 Kontaktraum, Gußhausstraße 27-29, 6.OGProblem-Solution-Fit Workshop
Sa.10:00 - 18:0015.12.2018 Böcklsaal, Karlsplatz 13, 1.OGBusiness Model Canvas Workshop
Sa.10:00 - 18:0012.01.2019 Kontaktraum, Gußhausstraße 27-29, 6.OGCompetition & Market Analysis Workshop
Sa.10:00 - 18:0026.01.2019Seminarraum 121 1. Milestone-Presentation: Problem, Solution, Validation, Prototype, Business Model Canvas, Competition & Market Analysis


  • Attendance at lectures and active participation in mentoring- and feedback-sessions
  • Performance at milestone-presentation
  • Presentations and WAV-document to hand in


Von Bis Abmeldung bis
01.05.2018 08:00 24.09.2018 08:00


laut Studienplan 046 002 Erweiterungsstudium Innovation und zuständige STUKO


Voraussetzung für die Anmeldung ist eine Fortmeldung zu einem der folgenden Studien:


046 002 Innovation


Es wird kein Skriptum zur Lehrveranstaltung angeboten.

Weitere Informationen