194.040 E-Marketing
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2021W, PR, 2.0h, 3.0EC


  • Semester hours: 2.0
  • Credits: 3.0
  • Type: PR Project
  • Format: Hybrid

Learning outcomes

After successful completion of the course, students are able to analyse electronic marketing activities especially in social media networks. These electronic marketing activities will be set in relation to the own user profile.

Subject of course

E-mail marketing, Social media and online consumer engagement, online PR and reputation management, affiliate marketing and strategic partnership


Teaching methods

Data collection and statistical evaluation

Mode of examination

Written and oral



Examination modalities

Written paper on the performed experiments and their results

Course registration

Begin End Deregistration end
01.09.2021 07:00 04.10.2021 23:00 11.10.2021 23:00


Study CodeObligationSemesterPrecon.Info
066 926 Business Informatics Mandatory elective


No lecture notes are available.