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194.040 E-Marketing
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2019W, PR, 2.0h, 3.0EC

Properties

  • Semester hours: 2.0
  • Credits: 3.0
  • Type: PR Project

Learning outcomes

After successful completion of the course, students are able to analyse electronic marketing activities especially in social media networks. These electronic marketing activities will be set in relation to the own user profile.

Subject of course

E-mail marketing, Social media and online consumer engagement, online PR and reputation management, affiliate marketing and strategic partnership

 

Teaching methods

Data collection and statistical evaluation

Mode of examination

Written and oral

Lecturers

Institute

Course dates

DayTimeDateLocationDescription
Wed12:00 - 14:0009.10.2019EI 4 Reithoffer HS E-Markting PR

Examination modalities

Written paper on the performed experiments and their results

Course registration

Not necessary

Curricula

Study CodeObligationSemesterPrecon.Info
066 926 Business Informatics Mandatory elective

Literature

No lecture notes are available.

Language

German