194.040 E-Marketing
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2018W, PR, 2.0h, 3.0EC

Properties

  • Semester hours: 2.0
  • Credits: 3.0
  • Type: PR Project

Aim of course

Interaction with online cutomers

Subject of course

E-mail marketing, Social media and online consumer engagement, online PR and reputation management, affiliate marketing and strategic partnership

 

Lecturers

Institute

Course dates

DayTimeDateLocationDescription
Wed12:00 - 14:0010.10.2018EI 4 Reithoffer HS E-Markting PR

Course registration

Not necessary

Curricula

Study CodeObligationSemesterPrecon.Info
066 926 Business Informatics Mandatory elective

Literature

No lecture notes are available.

Language

German