194.034 E-Marketing
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2023S, VO, 2.0h, 3.0EC
TUWEL

Properties

  • Semester hours: 2.0
  • Credits: 3.0
  • Type: VO Lecture
  • Format: Online

Learning outcomes

After successful completion of the course, students are able to analyse and understand marketing methods in electronic media. In particluar marketing methods in social media will be discussed as primary examples. 

Subject of course

E-mail marketing, Social media and online consumer engagement, online PR and reputation management, affiliate marketing and strategic partnership

Teaching methods

Lectures, group discussions

Mode of examination

Written and oral

Additional information

 

 

 

ECTS Breakdown: 3.0 ECTS = 75 Hrs

Lectures: 20 h
Presentations: 10 h
Project: 23 h
Exam Preparation: 20 h
Exam: 2 h 

Total: 75 h

 

Lecturers

Institute

Course dates

DayTimeDateLocationDescription
Wed13:00 - 15:0008.03.2023EI 1 Petritsch HS e-Marketing

Examination modalities

Presentations, Paper

Course registration

Begin End Deregistration end
06.02.2023 06:00 06.03.2023 23:00 12.03.2023 23:00

Curricula

Study CodeObligationSemesterPrecon.Info
066 926 Business Informatics Mandatory elective

Literature

No lecture notes are available.

Language

English