194.034 E-Marketing
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2022S, VO, 2.0h, 3.0EC
TUWEL

Properties

  • Semester hours: 2.0
  • Credits: 3.0
  • Type: VO Lecture
  • Format: Distance Learning

Learning outcomes

After successful completion of the course, students are able to analyse and understand marketing methods in electronic media. In particluar marketing methods in social media will be discussed as primary examples. 

Subject of course

E-mail marketing, Social media and online consumer engagement, online PR and reputation management, affiliate marketing and strategic partnership

Teaching methods

Lectures, group discussions

Mode of examination

Written and oral

Additional information

Meeting: Tuesday, 8 March 2022, 13:00

https://tuwien.zoom.us/j/98916060379?pwd=ZVJicEhDQVNWL0p4UEQyZjl0enZ4Zz09

 

 

ECTS Breakdown: 3.0 ECTS = 75 Hrs

Lectures: 20 h
Presentations: 10 h
Project: 23 h
Exam Preparation: 20 h
Exam: 2 h 

Total: 75 h

 

Lecturers

Institute

Course dates

DayTimeDateLocationDescription
Tue13:00 - 15:0008.03.2022 (LIVE)E-Marketing

Examination modalities

Presentations, Paper

Course registration

Begin End Deregistration end
07.02.2022 06:00 07.03.2022 23:00 13.03.2022 23:00

Curricula

Study CodeSemesterPrecon.Info
066 926 Business Informatics

Literature

No lecture notes are available.

Language

English