194.034 E-Marketing
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2022S, VO, 2.0h, 3.0EC
TUWELQuinn ECTS survey


  • Semester hours: 2.0
  • Credits: 3.0
  • Type: VO Lecture
  • Format: Online

Learning outcomes

After successful completion of the course, students are able to analyse and understand marketing methods in electronic media. In particluar marketing methods in social media will be discussed as primary examples. 

Subject of course

E-mail marketing, Social media and online consumer engagement, online PR and reputation management, affiliate marketing and strategic partnership

Teaching methods

Lectures, group discussions

Mode of examination

Written and oral

Additional information

Meeting: Tuesday, 8 March 2022, 13:00




ECTS Breakdown: 3.0 ECTS = 75 Hrs

Lectures: 20 h
Presentations: 10 h
Project: 23 h
Exam Preparation: 20 h
Exam: 2 h 

Total: 75 h




Course dates

Tue13:00 - 15:0008.03.2022 (LIVE)E-Marketing

Examination modalities

Presentations, Paper

Course registration

Begin End Deregistration end
07.02.2022 06:00 07.03.2022 23:00 13.03.2022 23:00


Study CodeObligationSemesterPrecon.Info
066 926 Business Informatics Mandatory elective


No lecture notes are available.