194.034 E-Marketing
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2019S, VO, 2.0h, 3.0EC

Properties

  • Semester hours: 2.0
  • Credits: 3.0
  • Type: VO Lecture

Aim of course

Interaction with online customers

Subject of course

E-mail marketing, Social media and online consumer engagement, online PR and reputation management, affiliate marketing and strategic partnership

Additional information

ECTS Breakdown: 3.0 ECTS = 75 Hrs

Lectures: 20 h
Presentations: 10 h
Project: 23 h
Exam Preparation: 20 h
Exam: 2 h 

Total: 75 h

 

Lecturers

Institute

Course dates

DayTimeDateLocationDescription
Tue08:00 - 10:0019.03.2019HS 14A Günther Feuerstein e-Marketing
Tue08:00 - 10:0009.04.2019 - 25.06.2019HS 14A Günther Feuerstein E-Marketing
E-Marketing - Single appointments
DayDateTimeLocationDescription
Tue19.03.201908:00 - 10:00HS 14A Günther Feuerstein e-Marketing
Tue09.04.201908:00 - 10:00HS 14A Günther Feuerstein E-Marketing
Tue30.04.201908:00 - 10:00HS 14A Günther Feuerstein E-Marketing
Tue07.05.201908:00 - 10:00HS 14A Günther Feuerstein E-Marketing
Tue14.05.201908:00 - 10:00HS 14A Günther Feuerstein E-Marketing
Tue21.05.201908:00 - 10:00HS 14A Günther Feuerstein E-Marketing
Tue28.05.201908:00 - 10:00HS 14A Günther Feuerstein E-Marketing
Tue04.06.201908:00 - 10:00HS 14A Günther Feuerstein E-Marketing
Tue18.06.201908:00 - 10:00HS 14A Günther Feuerstein E-Marketing
Tue25.06.201908:00 - 10:00HS 14A Günther Feuerstein E-Marketing

Course registration

Not necessary

Curricula

Study CodeObligationSemesterPrecon.Info
066 926 Business Informatics Mandatory elective

Literature

No lecture notes are available.

Language

English