The theoretical background of the course is based on an introduction to innovation. Based on the background business ideas, business models, and business plans need to be identified and developed.
The students work has to be prepared and presented (in groups of 5 people) in three presentations:
1. Description of the idea (personal meeting).
2. NABC and business model presentation.
3. Final business plan presentation (including a prototype and a short video).
Finally, students have to deliver a final report.
Precondition for participation, you must satisfy all three (!):
a) Master student, b) registration in the course, c) attendance in the preliminary discussion.
Preliminary discussion: Wednesday, 6.3.2019, 12:00 - 14:00, FAV Hörsaal 1 (Favoritenstr. 9-11, ground floor, room number HEEG02).
Questions please to questions[at]ec.tuwien.ac.at.
All necessary information and course material can be found in the corresponding TUWEL course.
ECTS breakdown (in hours): 3 ECTS = 75 hours
Preliminary discussion: 1 h
Lectures: 4 h
Lecture room / presentations: 8 h
Developing first idea: 10 h
Research / preparing intermediate presentation: 8 h
Preparing short video and simple prototype: 24 h
Research / preparing final presentation: 10 h
Final report: 10 h
Sum: 75 h
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Osterwalder, A., Pigneur, Y.: Business Model Generation. Wiley, Amsterdam, 2009. ISBN: 978-2-8399-0580-0.
Carlson, C., Wilmot, W.: Innovation. Crown Business, New York, 2006.
Cusumano, M.: Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World. Oxford University Press, Oxford, 2010.
Johansson, F.: The Medici Effect. Harvard Business School Press. Boston, Massachusetts, 2008.
Malek, M., Ibach, P.: Entrepreneurship. dpunkt.verlag, Heidelberg, 2004.
Moore, G.: Crossing the chasm. Capstone, Chichester, 2000.
Perillieux, R.: Technologietiming. In: Zahn, E. (Ed): Handbuch Technologiemanagement. Schäffer-Poeschel, Stuttgart, 1995.
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Vahs, D., Burmester, R.: Innovationsmanagement: von der Produktidee zur erfolgreichen Vermarktung. 2. Aufl. Schäffer-Poeschel, Stuttgart, 2002.
Zotter, K.A.: Modelle des Innovations- und Technologiemanagements. In: Strebel, H. (Ed): Innovations- und Technologiemanagement. UTB, Wien, 2003.
