After successful completion of the course, students are able to apply methods of e-Marketing, support transactions with Blockchains, analyse and assess the potential of e-Commerce activities, recognise and formulate the application possibilities of e-Commerce activities in a given environment, and recognise and criticise breaches of privacy and of ethics in digital trade.
- Introduction (information society, diffusion, classification)
- The Enterprise (IT and organization, competition and strategy, pricing issues)
- Personalization (Recommender Systems, advanced topics and challenges)
- E-marketing (SEO, affiliate marketing, analytics)
- Market and Networks (inter-organizational systems, hierarchies, intermediaries)
- Business Models (Business model canvas, digital models)
- Ethics (evaluating the ethical aspects of e-Commerce practices)
- Blockchain and Crypo-currencies (Bitcoin, Ethereum, etc.)
- Data Markets (buying and selling data)
The lectures are held in presence (if the lectures must swicth online due to the pandemic, and announcement will be made).
Questions regarding the lecture organisation should be sent to questions_ec@list.tuwien.ac.at
Questions about the lecture content should be posted in the TUWEL "discussion" forum
Workload for students (in hours):
- Lectures: 24
- Prepare exam: 15
- Exam: 1
- Assignment work (4 Assignments): 35
Sum: 75
