188.427 E-Commerce
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2020W, VU, 2.0h, 3.0EC


  • Semester hours: 2.0
  • Credits: 3.0
  • Type: VU Lecture and Exercise
  • Format: Online

Learning outcomes

After successful completion of the course, students are able to apply methods of e-Marketing, support transactions with Blockchains, analyse and assess the potential of e-Commerce activities, recognise and formulate the application possibilities of e-Commerce activities in a given environment, and recognise and criticise breaches of privacy and of ethics in digital trade.

Subject of course

- Introduction (information society, diffusion, classification)
- The Enterprise (IT and organization, competition and strategy, pricing issues)
- Personalization (Recommender Systems, advanced topics and challenges)
- E-marketing (SEO, affiliate marketing, analytics)
- Market and Networks (inter-organizational systems, hierarchies, intermediaries)
- Business Models (Business model canvas, digital models)
- Ethics (evaluating the ethical aspects of e-Commerce practices)
- Blockchain and Crypo-currencies (Bitcoin, Etherium, etc.)
- Data Markets (buying and selling data)

Teaching methods

Concepts and examples in Lectures

4 exercises

1 exam

Mode of examination


Additional information

The link to the online lectures is on TUWEL.

Questions regarding the lecture organisation should be sent to questions_ec@list.tuwien.ac.at

Questions about the lecture content should be posted in the TUWEL "discussion" forum


Workload for students (in hours):

  • Lectures: 24
  • Prepare exam: 15
  • Exam: 1
  • Assignment work (4 Assignments): 35

Sum: 75



Course dates

Thu08:30 - 10:0008.10.2020 Pre-lecture
Thu08:30 - 10:0015.10.2020 - 28.01.2021 Vorlesung
Thu08:30 - 10:0021.01.2021 Vorlesung
E-Commerce - Single appointments
Thu08.10.202008:30 - 10:00 Pre-lecture
Thu15.10.202008:30 - 10:00 Vorlesung
Thu22.10.202008:30 - 10:00 Vorlesung
Thu29.10.202008:30 - 10:00 Vorlesung
Thu05.11.202008:30 - 10:00 Vorlesung
Thu12.11.202008:30 - 10:00 Vorlesung
Thu19.11.202008:30 - 10:00 Vorlesung
Thu26.11.202008:30 - 10:00 Vorlesung
Thu03.12.202008:30 - 10:00 Vorlesung
Thu10.12.202008:30 - 10:00 Vorlesung
Thu17.12.202008:30 - 10:00 Vorlesung
Thu07.01.202108:30 - 10:00 Vorlesung
Thu14.01.202108:30 - 10:00 Vorlesung
Thu21.01.202108:30 - 10:00 Vorlesung
Thu21.01.202108:30 - 10:00 Vorlesung
Thu28.01.202108:30 - 10:00 Vorlesung

Examination modalities

4 practical exercises, 1 exam

Course registration

Begin End Deregistration end
22.09.2020 09:00 22.10.2020 23:59 18.11.2020 23:59

Registration modalities

Students have to register within TISS

Business Informatics students need to have passed 162 ECTS (to be demonstrated!)



The student has to be enrolled for at least one of the studies listed below


Study CodeObligationSemesterPrecon.Info
066 926 Business Informatics Mandatory elective
066 933 Information & Knowledge Management Mandatory


Slides, will be available during the semester. A list of the literature will be also provided.



  • Attendance Required!