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188.427 E-Commerce
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2017W, VU, 2.0h, 3.0EC
TUWEL

Properties

  • Semester hours: 2.0
  • Credits: 3.0
  • Type: VU Lecture and Exercise

Aim of course

The lecture introduces the topic of e-commerce and treats it both from a conceptional as well as technical point of view.

Subject of course

- Introduction (information society, diffusion, classification)
- The Enterprise (IT and organization, competition and strategy, pricing issues)
- Personalization (Recommender Systems, advanced topics and challenges)
- E-marketing (SEO, affiliate marketing, analytics)
- Business Models (Business model canvas, digital models)
- Market and Networks (inter-organizational systems, hierarchies, intermediaries)
- Service Level Agreements
- Auctions

Additional information

Preliminary Discussion: Tuesday, 03.10.2017, 12.00 - 13:00, Freihaus Hörsaal 5

Questions regarding the lecture have to be sent to questions@ec.tuwien.ac.at

Workload for students (in hours):

  • Participate lecture: 35
  • Prepare test: 15
  • Assignment work: 25

Sum: 75

Lecturers

Institute

Course dates

DayTimeDateLocationDescription
Thu08:30 - 10:0012.10.2017 - 18.01.2018Sem.R. DA grün 05 Vorlesung
Wed08:30 - 10:0006.12.2017Sem.R. DA grün 05 Assignment 2 & 3 part II
Thu08:30 - 10:0025.01.2018Sem.R. DA grün 05 Exam
E-Commerce - Single appointments
DayDateTimeLocationDescription
Thu12.10.201708:30 - 10:00Sem.R. DA grün 05 Introduction + The Enterprise
Thu19.10.201708:30 - 10:00Sem.R. DA grün 05 Personalization
Thu09.11.201708:30 - 10:00Sem.R. DA grün 05 Digital Marketing
Thu16.11.201708:30 - 10:00Sem.R. DA grün 05 Business Models
Thu23.11.201708:30 - 10:00Sem.R. DA grün 05 Markets and Networks
Thu30.11.201708:30 - 10:00Sem.R. DA grün 05 Assignment 2 & 3 part I
Wed06.12.201708:30 - 10:00Sem.R. DA grün 05 Assignment 2 & 3 part II
Thu14.12.201708:30 - 10:00Sem.R. DA grün 05 Auctions
Thu21.12.201708:30 - 10:00Sem.R. DA grün 05 Service Level Agreements 1
Thu11.01.201808:30 - 10:00Sem.R. DA grün 05 Service Level Agreements 2
Thu18.01.201808:30 - 10:00Sem.R. DA grün 05 Assignment 4
Thu25.01.201808:30 - 10:00Sem.R. DA grün 05 Exam

Examination modalities

4 assignments (in groups) and final test

Exams

DayTimeDateRoomMode of examinationApplication timeApplication modeExam
Thu08:00 - 10:0023.01.2025GM 2 Radinger Hörsaal - TCH written09.01.2025 10:00 - 21.01.2025 23:55TISSE-Commerce Exam

Course registration

Begin End Deregistration end
26.09.2017 18:00 26.10.2017 23:59

Registration modalities

Students have to register within TISS

Business Informatics students need to have passed 162 ECTS (to be demonstrated!)

Mandatory attendance in preliminary discussion

Precondition

The student has to be enrolled for at least one of the studies listed below

Curricula

Study CodeObligationSemesterPrecon.Info
066 926 Business Informatics Mandatory1. Semester
066 933 Information & Knowledge Management Mandatory
066 950 Didactic for Informatics Mandatory elective1. Semester

Literature

Slides, will be available during the semester. A list of the literature will be also provided.

 

Miscellaneous

  • Attendance Required!

Language

English