The lecture introduces the topic of e-commerce and treats it both from a conceptional as well as technical point of view.
- Introduction (information society, diffusion, classification)- The Enterprise (IT and organization, competition and strategy, pricing issues)- Personalization (Recommender Systems, advanced topics and challenges)- E-marketing (SEO, affiliate marketing, analytics)- Business Models (Business model canvas, digital models)- Market and Networks (inter-organizational systems, hierarchies, intermediaries)- Service Level Agreements- Auctions
Preliminary Discussion: Tuesday, 03.10.2017, 12.00 - 13:00, Freihaus Hörsaal 5
Questions regarding the lecture have to be sent to questions@ec.tuwien.ac.at
Workload for students (in hours):
Sum: 75
4 assignments (in groups) and final test
Students have to register within TISS
Business Informatics students need to have passed 162 ECTS (to be demonstrated!)
Mandatory attendance in preliminary discussion
The student has to be enrolled for at least one of the studies listed below
Slides, will be available during the semester. A list of the literature will be also provided.
