Fundamental understanding of methods of empirical market research Appreciation of the problems of distribution and acceptance of new technologies Benefit of the novel technology as seen by vendor and customer

* Introduction introduction of topics concepts and definitions widely used models of the acceptance of ne technologies methods of investigation * Drafting of work plans by the project groups * Performing the experimental studsy * Analysis of results and production of report

The project seminar will be conducted in groups of 2 to 4 students. Members of 1 project group cooperate on one topic in the area of technology marketing and produce a written report. Parts of the work are: analysis of literature, drafting of a concept, performing the empirical study (interviews) and statistical analysis with a standard softwware, e.g. SPSS. After an introdution into the field of study and the methodology progress and problems will be discussed at a number of meetings. There will be roughly one coaching meeting per groups and month. Each group presents intermediary results and progress 3 times per semester.

The seminar is held in co-operation with the ETC-project N00092 Grenzüberschreitendes HiTech-Centrum.

Anwesenheit, Teilnahme an der Diskussion, Kurzreferat und schriftliche Ausarbeitung