134.185 Technology Marketing Canceled
This course is in all assigned curricula part of the STEOP.
This course is in at least 1 assigned curriculum part of the STEOP.

2019S, VU, 2.0h, 3.0EC


  • Semester hours: 2.0
  • Credits: 3.0
  • Type: VU Lecture and Exercise

Aim of course

Fundamental understanding of methods of empirical market research Appreciation of the problems of distribution and acceptance of new technologies Benefit of the novel technology as seen by vendor and customer

Subject of course

* Introduction introduction of topics concepts and definitions widely used models of the acceptance of ne technologies methods of investigation * Drafting of work plans by the project groups * Performing the experimental studsy * Analysis of results and production of report

Additional information

The project seminar will be conducted in groups of 2 to 4 students. Members of 1 project group cooperate on one topic in the area of technology marketing and produce a written report. Parts of the work are: analysis of literature, drafting of a concept, performing the empirical study (interviews) and statistical analysis with a standard softwware, e.g. SPSS. After an introdution into the field of study and the methodology progress and problems will be discussed at a number of meetings. There will be roughly one coaching meeting per groups and month. Each group presents intermediary results and progress 3 times per semester.

The seminar is held in co-operation with the ETC-project N00092 Grenzüberschreitendes HiTech-Centrum.



Examination modalities

Anwesenheit, Teilnahme an der Diskussion, Kurzreferat und schriftliche Ausarbeitung

Course registration

Registration modalities

Ort: Email an stoeri@iap.tuwien.ac.at


Study CodeSemesterPrecon.Info
033 261 Technical Physics
TRS Transferable Skills


The following will be made available: 1. A set of treatise to be copied 2. A set of transparencies covering technology marketing as PDF 3. Original literature


  • Attendance Required!